Eastern Star Marketing

03/06/2026

Is Wix good for SEO? Today we look at the pros and cons.

Wix (and other site builders) are quick and easy to use, but is Wix good for SEO? We discuss the pros and cons.

24/12/2025

There has been a sharp rise in text and voicemail Google scams. Here is what to look for.

23/10/2025

If you've been hearing whispers about "AI search optimization" and wondering whether it's hype or something you need to care about, you're not alone.

23/07/2025

SEO isn't always a priority, but what is the cost of ignoring the SEO value of your site?

Your team might not have the time or expertise for proper SEO optimization. Today we discuss what ignoring SEO means.

09/04/2025

Professional SEOs will talk a lot about research. If you jump into SEO research here is what you can expect.

All successful projects start with research, so here is what you can expect to gain from SEO research.

06/02/2025

Figuring out the right Google Ads budget can take some work. Here are the steps you'll need to get started.

Google Ads can be expensive, so how can you choose the right Google Ads budget? What variables should you look at?

16/01/2025

SEO companies often expect a 6 - 12 month engagement to show results, but what if you could get much of the relevant information up front? Today we discuss.

Signing an SEO agreement can feel like a long commitment, but what if you got some answers from your SEO company before jumping in?

25/10/2024

Google Merchant Center is a great addition to Organic and Ads traffic. Today we discuss how to keep up with basic maintenance.

If you’re using Google Merchant Center, it might be tempting to set it and forget it. If you do so, you’re missing out on some of the value.

26/08/2024

Google has worked for decades to make Google Ads simpler. Have they succeeded? Will Performance Max ads end the Google Ads agency?

16/07/2024

If you're thinking that AI will take care of your SEO...not quite. Here are some ways to integrate AI into your strategy without going astray.

AI is replacing the need for SEO, right? Not really. Here are ways that using AI can help, but you’ll still need time for SEO.