Imigani

01/10/2019

As storytelling is increasingly gaining recognition worldwide, Ras Mutabaruka sees this momentum as an excellent opportunity for content creators to rebrand Africa to provide a counter-balance to the mainstream narrative. Hence he travels with his crew across Africa to unearth remarkable storiesthat have been silenced for so long. One of their biggest undertakings is the production of their last documentary which follows African scientists as they navigate their day-to-day lives. The film discusses their challenges and rewards of working in the science space on the continent.

With TAP Magazine, Moses strives to produce quality content that lives up to international standards as he firmly believes that changing the perception and moulding public opinion requires investing in the equipment and in the skills of the team members.
filmed and edited by Cynthia Butare
music by Alex Wondergem
visual brand identity by Magenda Alieu - Freelance Graphic Designer & Artist

05/09/2019

05/09/2019

01/08/2019

Chidi Afulezi is the co-founder of Akoma Media and the head faculty for entrepreneurship and innovation at the ALU School of Business. His passion for entrepreneurship in Africa is hinged on the desire to see the next generation of leaders becoming problem-solvers to handle Africa’s biggest challenges.

His passion is equally geared towards enabling the creative entrepreneur. Hence by founding aKoma with Zain Verjee, they’ve been able to develop a 6-month fellowship program to groom content creators from Kigali, Nairobi, Accra and Lagos to reclaim the narrative around Africa.

filmed and edited by Cynthia Butare
music by Alex Wondergem
visual brand identity by Magenda Alieu

01/08/2019

The Shop Accra is a multidisciplinary space housing a retail shop, a bar and a kitchen. Founded by Eyetsa Ocloo, the store supplies carefully curated and handpicked products coming from all over the continent. It is an ideal place for stockists to test their products for the first time as well as getting assistance on selling their product right. Entrepreneurship is a tough endeavour to go into, making the Shop Accra a comprehensive and appealing platform to stock items.

Eyetsa's vision is to build a platform that is inclusive enough to accommodate creatives who truly identifies with their connection to Africa, responsibility to be able and be part of a movement that makes sure that Africa has a narrative that defines who we really are.
filmed and edited by Cynthia Butare
music by Alex Wondergem
visual brand identity by Magenda Alieu

31/07/2019

🍉🍉🍉 Although it is a mean to express ourselves, businesses primarily craft content as a mean to position their brands. Because content is effective at:⠀⠀⠀⠀⠀⠀⠀⠀⠀
• staking out a unique position in the industry;⠀⠀⠀⠀⠀⠀⠀⠀⠀
• making a direct impact and getting your message across to your target audience more effectively;⠀⠀⠀⠀⠀⠀⠀⠀⠀
• controlling how the market perceives you and creating a unique impression in your customer’s mind;⠀⠀⠀⠀⠀⠀⠀⠀⠀
• establishing the unique benefits of your brand;⠀⠀⠀⠀⠀⠀⠀⠀⠀
• strengthening a connection with the target market;⠀⠀⠀⠀⠀⠀⠀⠀⠀
• activating word-of-mouth and generate more leads;⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏾 At the end of the day, positioning will happen whether you plan it or not. And a lack of positioning strategy can prevent you from articulating your specific value. However if you take a planned approach to it you can refine the position where you want to exist in the mind of your target market and compete on value. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🥝🥝🥝🌺🎉🍋🍋 Do you craft content for your business? What kind of content do you create? How was your experience?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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12/07/2019

As Rwanda marks its 25th anniversary of Liberation Day, filmmaker Mbithi Masya travelled from Nairobi to Kigali to celebrate this milestone of peace with hope and inspiration for future generations.

07/07/2019

As Rwanda marks its 25th anniversary of Liberation, actress, producer, creative entrepreneur Ms. Adjei travelled from Accra to Kigali to celebrate this milestone of peace with hope and inspiration for future generations.