Vine Leads

23/10/2019

"We can't simply write and assume what we’re doing is working - we need to be ensuring that what we’re doing is helping us achieve tangible, business-related goals that prove it’s worth and necessity for both our own sakes’ and for our managers.

"This article shows four of the biggest business goals that businesses face, the ways that content marketing helps achieve them, and the KPIs to use to show success."

https://vineleads.com/blog/4-business-goals-content-marketing-achieves/

01/11/2017

Another great article from Neil Patel about how to write content within a B2B environment. This should give you a few tips to take away with you, today.

B2B content marketing and B2C content marketing are not the same. I know that sounds obvious, but it’s something that most marketing professionals...

30/10/2017

A great article from Moz about performing one of the most important SEO tasks not only in the beginning, but also as an ongoing responsibility. Free template included, too!

Competitor analyses can shape your entire SEO strategy, but they're easy to overlook. Learn a straightforward way to perform a complete competitor...

27/10/2017

Love this! Right now I'm deciding between going as a 404 error or a ghostwriter...

Looking for a Halloween costume that's appropriate for the office party? Check out this list of DIY halloween costume ideas for tech nerds and...

14/07/2017

Video is a really expensive way to create content but, when it works, it can effectively show information in an engaging way. However, just like with written content, you have to be effective at distribution or no one's going to see it. Check this Hubspot post to find out how.

"Why isn't anyone watching my videos?" If you can handle the truth -- here's your answer.

13/07/2017

If you're worried about the clickbait, the answer is Welcome Emails. Welcome Emails get open rates 4 times higher and CTRs are 5 times higher than other emails. If you aren't sending Welcome Emails, then this is a real quick win for your brand.

Learn the 5 things you should write in your welcome email to get more opens and clicks and lower spam complaints and unsubscribes.

11/07/2017

Understanding your Buyer Personas is incredibly important. When you really understand who your ideal customer is you understand how they buy and why they buy. Do this and you'll be at a great advantage.

What if you could answer just three questions to create helpful buyer personas? Read on – Content Marketing Institute

10/07/2017

If you're serious about your SEO then you need to know that every time you change your business, your SEO needs to change with it. There's no point targeting terms that are now irrelevant. Find out how in Moz's latest blog

When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to...

06/07/2017

It's no secret that creating a bit of controversy can generate extra attention. Watch Moz's latest Whiteboard Friday to find out more.

Making enemies with your content can actually have a lot of benefits, not the least of which are new allies gained and the links and shares that...

04/07/2017

Writing marketing materials for B2B tech isn't the easiest. You've got a lot of complex elements to talk about while keeping it entertaining. If you want some help to at least speed up the process, read this article from Hubspot.

Learn how to write faster today! These 12 unusual productivity hacks will enable you to slash hours off the time spent on your blog posts!