Miappi

07/12/2022

Social commerce sales are expected to reach $1.2 trillion by 2025.

Is your brand equipped to make the most of this new consumer habit?

Read these top social commerce tips in this piece we wrote for our fantastic partners Fresh Relevance

Learn what social commerce is, why it works, which social commerce platforms your business should be on, and real-life use cases.

14/10/2021

📢 The new Miappi for Trustpilot integration is live!

The influential power of customer reviews is something that brands cannot afford to ignore.

So how can you generate more reviews from satisfied customers to attract new consumers, build trust and increase word-of-mouth sales?

This is where Miappi can help. And this is why we have joined forces with Trustpilot.

The new Miappi for Trustpilot integration gets the best out of both platforms, allowing our mutual clients to unlock the full potential of consumer content and leverage positive sentiment on social media to drive brand new Trustpilot reviews.

Read more about this partnership in our recent blog article 👉 https://bit.ly/3ajjLNF

And check out our new video to see the integration in action!

13/10/2021

There’s no denying that influencer marketing is here to stay and that, when executed well, can drive a mass of traffic and word-of-mouth hype.

But when it comes to high-profile influencers, consumers might feel unsure as to whether a brand ambassador is being authentic or just being paid to like the product.

So how can you improve your influencer marketing strategy in a way that feels authentic and relatable?

The answer is turning your most engaged customers into content creators.

Read more here: https://bit.ly/3BzciWA

By: Toby Britton, co-founder of Miappi

24/09/2021

With influencer marketing exploding in recent years, making your campaigns stand out is no easy task.

So how can you differentiate your own influencer marketing from your competitors while keeping things cost-effective?

The answer is identifying the right fans, your most loyal and vocal influencers, to build a creative community and encourage the creation of earned media.

Click here to learn how 👉 https://bit.ly/3zpZccp

Co-founder and Chief Marketing Officer at Miappi, Toby Britton, explains how your SME can adopt an influencer loyalty marketing strategy to in a bid to keep up with competition and cultivate a strong customer community.

07/09/2021

Consulting our peers or looking to social media has become a crucial part of our purchase decision-making process.

Fortunately for brands, it is possible to leverage the power of word of mouth to boost consumer confidence and even inspire new product purchases.

How?

By encouraging the creation of authentic user-generated content and republishing positive sentiment to web and ecommerce product pages, with the help of a smart digital platform.

Learn more in our recent feature on Technology Dispatch 👇

https://bit.ly/3BuYzQu

Toby Britton, co-founder of Miappi

03/09/2021

Authenticity is essential for all marketing in 2021 and brand influencer marketing is no exception.

Here are 5 ways you can engage with brand influencers in a way that is genuine and boosts your growth 👇

https://bit.ly/3DyNkbd

What are brand influencers, and how can involving them in your marketing help make your campaigns more authentic? Authenticity is essential for all marketing in 2021. A business can’t expect to grow without considering whether its brand values, marketing, and day-to-day practices are compatible wi...

17/08/2021

Wondering why you should place your most engaged fans front and centre on your social and digital channels and harness the power of community?

In our recent feature on Business Express, we explain why super-fans are the key to your brand’s success.

Read here: https://bit.ly/3fKdbCS

Have you ever wondered what kind of superpower you would get if you could? Invisibility? The power to fly? What about a marketing superpower? Wouldn’t it be

13/08/2021

😲 PlayStation UK have just supercharged their engagement in one of the easiest ways possible. Here’s how they did it 👇

have taken over the Twitter feed.

The popular video game brand is asking users to share pictures of their cute gaming buddies and PlayStation consoles.

By turning to their fans for content, the brand is accessing a source of authentic, free-to-use source imagery. By resharing that content, PlayStation keeps themselves visible whilst entertaining and deepening the connection with their followers.

https://bit.ly/3xCsZOj

“Everyone please share more cute pictures of your pets and PlayStation consoles/controllers. This is very important. https://t.co/yvsMla91Dk”

12/08/2021

The way we travel has changed. And so have marketing strategies.

UGC is here to give you enviable ROI while helping your customers book with confidence.

Click here to learn how 👉 https://bit.ly/3fLsD1s

By Toby Britton, co-founder of Miappi

11/08/2021

TikTok’s mission has always been to inspire creativity and authentic content.

Partnering with brands like Mars Wrigley owned Skittles, Snickers and P&G owned Old Spice, TikTok’s latest campaign encourages creators to Re:Make iconic adverts with their own creative take.

An impressive people-powered initiative, but certainly not the first one.

Last year, ITV chose Miappi for "The People's Ad Break", a user-generated competition that made the general public part of the ad break during prime time television.

Click here to learn more about the campaign 👉 https://miappi.com/case-studies/itv/

04/08/2021

Why drain your campaign budget when free content from your own customers (yes, we’re talking about user-generated content!) can do the trick?

Burger King / Business 2 Community 👇https://bit.ly/3BvMwmI

A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. And…