PROI Worldwide

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PROI Worldwide

Founded in 1970, PROI Worldwide is the largest global partnership of independent PR agencies.

PROI Worldwide is ranked among the top global communications holding companies and global multi-nationals, with 2020 revenues exceeding US$913 million. Our 83 partner agencies operate in 55 countries, with offices in 165 cities, and employ 6900+ creative and strategic PR professionals.

09/01/2025

Looking for a team with global reach, and maximized local impact?
Reach out to one of the 90 Agencies apart of PROI Worldwide.
Each agency is selected to join our network as they are the Best PR and Communications Agency in their local market! We have 9000+ experts and insight leaders at our fingertips, waiting to work with you!

Find a PROI partner near you> https://www.proi.com/find-a-proi-partner

13/11/2024

🌎 Exciting News from ! Our PROI Partners across Latin America—Brazil, Colombia, Mexico, Argentina, and Chile—have joined forces to create the PROI LATAM Squad!
This innovative collaboration serves as a single, unified point of contact for clients of our global PROI network, offering seamless service across diverse markets. The LATAM Squad brings together local expertise and regional insights to drive impactful results for clients with operations in multiple countries. Here’s to strengthening cross-border partnerships and delivering even greater value!
Reach out to Ciro Dias Reis to work with the PROI LATAM Squad!

01/10/2024

of our Partner Agencies nominated for PRovoke Media Global Agency of the Year Awards.

Mid-Size Agency of the Year: FINN Partners
Corporate Agency of the Year: ATREVIA
Public Affairs Agency of the Year: Ewing
👏🏆🏅

27/09/2024

2024 Global Summit hosts Imagem Corporativa, President Ciro Dias Reis visits the Instituto Reação to present a $1,000.00 donation on behalf of the Winners of the 2024 Rio Global Summit Challenge.

Imagem Corporativa, our Brazilian hosts spearheaded the “2024 Challenge with a purpose”, with a generous donation from their agency which was equally matched by the Challenge Winners, as well as additional contributions made by attending partners.

25/09/2024

Thank you for the warm welcome in Madrid from our host partners ATREVIA, Spain!

Tapas tastings, office tours, and a chance to reconnect with our PROI EMEA partners at the annual EMEA . In total, 74 PR partners from 36 agencies and 34 countries will convene for the next two days to tackle pressing topics from strategies for agency development, to solutions to financial challenges, and building agency success.

L to R: Rebecca Rico, Data Analytics Director, ATREVIA, Asunsion Soriano, Global CEO, ATREVIA, Nicola Nel, Gobal Managing Director, PROI, Rebecca Mayo, EMEA Co-Chair, Lansons | Team Farner and Carla Pique Montaner, Director of International Affairs, ATREVIA.

24/09/2024

of Partner Kwame Senou, Executive Director of THOP The Holding Opinion and Public and Founder of Opinion & Public, on his appointment to the Global Advisory Board of the PRCA, the world’s largest professional body for PR professionals.

An incredible visionary, you will bring great insights to the Global Advisory Board.

18/09/2024

Brazil partner Ciro Dias Reis, President of Imagem Corporativa, former PROI global chair launches his inaugural Crisis Communication book which translated into English, would read: ‘See you in the next pandemic – what to learn from crises and potential risks’. The 18 chapter book covers case studies from both the private and public sectors.
“Failure to identify potential risk scenarios and the lack of proper control systems can lead to emergency situations, which do not only have an impact on your reputation, but it can also result in real financial losses and some instances, impact the lives of citizens,” says Ciro. The book analyses crisis which had severe negative impacts and the lessons we can learn from these. Well done Ciro - the book is currently available in Portugese, reach out to Ciro to purchase your copy.

26/07/2024

Americas Crisis Experts advise the top issue facing clients today is navigating the increasingly volatile global landscape.

Campus activism, political violence, and global conflicts are just a few of the seismic events shaping the current climate. The delicate balance between upholding free speech and adhering to organizational guidelines is a recurring theme, as is the impact of these issues on workforce culture and client reputation.

While thought leadership emerged is the most trusted strategy, it is increasingly important to leverage modeling and simulation to combat disinformation and manage crisis communications for clients.

Check out our tips on how to "Move Forward" through an increasingly volatile global landscape.

24/07/2024

PROI Worldwide Welcomes Casablanca-based PR Média - Agence de Relations Publiques Expanding the North African Presence of our Global Network.

PR Media, headquartered in Casablanca, Morocco, has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 90 partners in 65 countries. The public relations consultancy was established in 2004, and it also operates offices in Algeria and Tunisia.

“Joining PROI Worldwide helps us advance our strategic objectives and growth aspirations as PR Media continues to transform from a traditional PR agency model to a one-stop communications consultancy serving clients in Africa, Europe and the Middle East,” said Fatime Zohra Outaghani, CEO, PR Media. “We are eager to expand our global reach through collaboration and knowledge sharing with the vast PROI network, and to provide our professionals with access to continuous learning opportunities.”

Angela Scaffidi, Global Chair of PROI Worldwide and managing partner of Senate SHJ stated, “PR Media is a dynamic, North African communications agency that brings deep expertise in corporate communications, public affairs, crisis and issues management, and much more. We are excited to add one of the leading communications consultancies in Africa to our partnership.”

PR Media supports clients across consumer, B2B, corporate, government, healthcare, technology, tourism, and other sectors. With 30 full-time professionals, the agency covers the entire influence value chain, from speaker training to content creation, including media relations, advertising, digital production, social media, lobbying and events, with key services in crisis communications training and simulation as well as artificial intelligence content development.

PROI Worldwide encompasses 90 PR and communications businesses in 165 cities and 65 countries. Individually, they are successful local and regional businesses. Collectively, the PROI partners represent more than US$1.1 billion in annual revenue and over 9,100 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.

About PR Media
PR Media is a leading North African public relations and public affairs consultancy headquartered in Casablanca, Morocco, with operations in Algeria and Tunisia. It serves organizations across the region and creates locally relevant content to help build clients’ brands. PR Media has earned numerous industry accolades, including two SABRE Awards for Best PR Actions in North Africa; five Les Impériales Awards (including 2023 Best Agency of the Year); and a Crystal Award for Best Digital Campaign. The firm was also recognized as the first certified ISO 9001 PR Agency in Africa following a rigorous certification process.

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