23/07/2019
Here are 3 secrets that you can use in your ad copy, that could skyrocket your conversion rates 🔥🔥🔥:
1) Use the "So That" Statement
The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:
-Members-only Facebook group
-Weekly printable PDFs
While these features may be appealing, they don’t explain why someone should buy the product. Consumers want to know he real reason they should purchase your product.
If you revisit the list of features above, the benefits of those features might look like this:
Members-only Facebook group –> Communicate and seek support from business owners going through the same problems as you.
Weekly printable PDFs –> Track your progress, which is vital if you’re someone with shiny object syndrome.
2) Ask "Yes" Questions
One of the most powerful Facebook ad copy techniques is to polarize people. You want your ideal customers to see your ad content and be drawn in. You want people who aren’t your ideal customers to be sent away.One of the easiest ways to polarize people is by asking “yes” questions. These are questions that only your target customer will say yes to.Putting yes questions at the top of your ad will help hook your perfect customer. If you grab them with that first line, they’ll read the rest. To illustrate, one of my best-performing ads starts with the line, “Ever find Facebook ads a little overwhelming?” or Looking to get better at the bass?”
3) Establish Mutual Interests
If you’re targeting an audience of people who don’t know who you are, take every opportunity you can to make your ads relevant to them. You can do that by speaking about things of mutual interest.For instance, if you’re a local business targeting people in your area, simply mentioning your location in the ad copy can make you immediately relevant:
“Live in Edinburgh? Come down to X bar tonight and have a drink on us!”