VDX.tv

15/03/2024

✔️ Learn from Zach Adams, Senior Specialist, Client Partnerships - Political Advocacy, why political advertisers can't afford to sacrifice creativity this election cycle.

Politics is about connection, empathy, and advocacy. At VDX.tv, our ad units seek to push the envelope in terms of how we engage with our audiences and create meaningful experiences. An ad, whether on your television, laptop, or mobile device, need not be a passive intrusion into your life. Instead,...

18/01/2024

"Amid economic turmoil, brands must reevaluate their marketing strategies and reprioritize how they spend advertising dollars. Adjusting advertising spending towards uber-efficient channels like video and TV as well as models such as co-ops can help brands maintain a strong presence at less cost so they come out of this challenging time even stronger."

-Marly Sohr, Lead of Industry Solutions - Retail, VDX.tv

(via Total Retail)

Because of how difficult it is to truly assess ROI, many cost-conscious business leaders cut advertising dollars early and often.

16/01/2024

"It’s been clear for some time now that the future of television is streaming, from both a viewership and marketing standpoint. But in the meantime, how can marketers leverage all existing television formats to build their brands and sell products? Consider the “Four Cs”—connection, content, choice, and commerce—as a framework for determining where linear broadcast and cable fit within the broader context of consumer engagement with your brand."

-Jim Johnson, Lead of Industry Solutions - Automotive, VDX.tv

(via Digital Dealer)

Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest screen Consider the “Four Cs”—connection, content, choice, and commerce—as a framework for determining where linear broadcast and cable fit withi...

12/01/2024

"Implementing cross-functional data integration can help companies generate a more holistic view of their customers and the customer journey while illuminating potential areas of synergy or friction. For a marketing campaign, this may look like using a combination of behavioral, interest, contextual, location, life trigger, and purchase data in tandem with CRM data – with the result being more accurate targeting and the opportunity to deliver more relevant messaging to each consumer."

- Tim Sleath, Head of Product Strategy, IT and Data Protection at VDX.tv

(via Association of National Advertisers (ANA) )

While no one can say for sure what the new year will bring, it seems likely that the marketing industry will see more changes to transparency, accountability, privacy, automation, and the general utilization and capabilities of generative AI.

12/01/2024

For automotive marketers leveraging converging television formats to build their brands and sell products, it's important to consider the four Cs: connection, content, choice and commerce. Learn more from Jim Johnson, VDX.tv's Lead of Industry Solutions - Automotive.

(via Automotive World)

Jim Johnson explains how marketers can leverage converging television formats to build their brands and sell products across all generations of shoppers

01/01/2024

🎉🥂 Happy New Year from VDX.tv! Here's to a prosperous year ahead, filled with exciting opportunities, continued growth, and shared achievements! We look forward to all that 2024 has in store!

27/12/2023

It's official - thanks to our people, we're proud to have earned Great Place to Work® Certification™ by Great Place To Work Institute - India for the 6th year in a row! Building and sustaining a great company culture is a top priority at VDX.tv!

Learn more here: https://www.greatplacetowork.in/great/company/vdx-tv

22/12/2023

✨ Happy Holidays from VDX.tv! ✨🎁🥂
Sending warm wishes to our valued clients, partners, team members, and friends for a holiday season brimming with peace, joy and happiness.

18/12/2023

"Implementing cross-functional data integration can help companies generate a more holistic view of their customers and the customer journey while illuminating potential areas of synergy or friction. For a marketing campaign, this may look like using a combination of behavioral, interest, contextual, location, life trigger, and purchase data in tandem with CRM data – with the result being more accurate targeting and the opportunity to deliver more relevant messaging to each consumer. Not every company has access to the right types of data, so collaboration with the right data or adtech partners is the key to success in 2024."

-Tim Sleath, Head of Product Strategy & IT, VDX.tv

(via Association of National Advertisers (ANA))

While no one can say for sure what the new year will bring, it seems likely that the marketing industry will see more changes to transparency, accountability, privacy, automation, and the general utilization and capabilities of generative AI.

14/12/2023

"Video is a powerful tool to deliver education and has remained essential to pharma marketing. Significant investment goes towards placing TV spots—according to Fierce Pharma, TV ad spend reached $5B in 2022.2 Additionally, pharma websites can house several videos, including patient stories, which build an understanding of other people’s experiences and treatment plans and are a great way to make the patient feel less alone. Using digital video advertising to extend this messaging and including multiple videos within a gallery in your ad unit is a great way to further distribute educational content for patients."

-Lauren Ohlsson, Lead of Industry Solutions - Pharmaceutical & Healthcare, VDX.tv

(via PM360 Magazine)

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement ...

15/11/2023

🌟 Learn how PepsiCo and PHD Media South Africa strategically partnered with VDX.tv to captivate target audiences and drive meaningful connections during a Doritos XBox promotional campaign. From interactive ad experiences to increased engagement and consideration, this case study is a must-read for marketers seeking video and OTT campaign inspiration!

View the full case study here: https://www.vdx.tv/case-studies/pepsico-doritos

PepsiCo’s video & OTT campaign for Doritos Xbox promotion boosts engagement & consideration among gamer audiences

09/11/2023