29/08/2026
RelishMix DOTS Platform (COYOTE VS. ACME)..THE DOG STARS blow: Despite the all the noise that fans created on social about Warner Bros axing of Coyote vs. Acme for tax write down purposes, social media analytics firm RelishMix measures its followers across TikTok, YouTube, X, Instagram and Facebook at 115.5M, which is under another Warner Bros live-action animation hybrid movie from February 2021, Tom & Jerry which counted a social media reach of 159M. That pic opened to $14.1M and finaled at $46.5M. While Ketchup Entertainment took the world on Coyote vs. Acme for $50M, note that they sold off foreign for around $20M. V10 Entertainment sold the pay-1 window and downstream rights to Coyote vs. Acme in addition to other Ketchup titles.
Reports RelishMix on Coyote vs. Acme, “What’s obviously missing on this film is the social heft of a major studio, which would drive reach and engagement — as the film lines-up with stats like an indy platform release. Otherwise, as we’ve been tracking, the pre-release social media universe SMU stats on Coyote v Acme are running 68% below family live genre norms across TikTok, Facebook, X, YouTube and Instagram combined — while fan KPI key performance indicators are building and convo has hit full positive.”
RelishMix adds though “conversation runs positive for Coyote vs. Acme, with audiences treating the film less like another release and more like a long-overdue rescue mission. The campaign benefits from years of pent-up goodwill, creating an unusually passionate community that wants to reward the movie simply for surviving. Nostalgia works because viewers consistently compare it favorably to Who Framed Roger Rabbit, Space Jam, Looney Tunes: Back in Action, and The Day the Earth Blew Up, while arguing it finally gives Wile E. Coyote the justice he has deserved for decades. Fans also embrace the contemporary entertainment legal premise, imagining Acme finally answering for generations of defective products, while John Cena clicks positive reactions as an over-the-top corporate villain. The convo shifts from passive interest to advocacy, encouraging fans to buy tickets and support the theatrical release. ‘Roger Rabbit meets The Road Runner. I’m here for it.’ to ‘I can’t believe they wanted to write this film off. It looks freaking amazing.'” Cena has been pumping the pic to his 83M fans.
(THE DOG STARS): With 181M followers on social media across TikTok, YouTube, X, Instagram and Facebook, Dog Stars was running -15% behind other action adventure movies per RelishMix. Brolin was the only star activated on social media with 3.8M. RelishMix says that the “negative chatter for Dog Stars questions whether the adaptation captures the novel’s quiet humanity or simply amplifies explosions and horseback raiders for blockbuster appeal. Many viewers argue the trailer reveals too much, while others dismiss the premise as another interchangeable apocalypse populated by impossibly attractive survivors. Ridley Scott’s recent filmography becomes a recurring debate, with skeptics wondering whether his legendary reputation still guarantees results. The overwhelming obsession with the dog’s survival repeatedly overshadows discussion of the actual story, showing that emotional risk is competing with curiosity. Comparisons to I Am Legend, Mad Max, The Road, and Terminator Salvation occasionally become unfavorable when audiences feel the film lacks its own identity. ‘Well, I feel like I’ve seen the entire movie now, so why go see it in the theater.’
Spider-Man: Brand New Day' looking like $20M No. 1 weekend while 'Coyote vs. Acme' is $12M-$14M while 'Dog Stars' is $8M.
