RelishMIX

05/06/2026

RelishMix DOTS Plat (SCARY MOVIE 6): Social media analytics corp RelishMix spotted an online reach across TikTok, YouTube, Instagram, Facebook and X of 653M for the sixth pic in the comedy series, 2.7x above horror franchise norms “with an aggressive push on a new TikTok page in the last three weeks, aggressive on Facebook and X, strong on YouTube and throttling well on Instagram.”

“The Scary cast has been around the block and are fully social and fully activated with Marlon Wayans at 23.3M fans, Regina Hall at 6.7M, Anna Faris at 5.3M, Anthony Anderson at 4.4M, Lochlyn Munro at 814K and Cheri Oteri at 413K,” reports RelishMix.

“Convo runs positive for Scary Movie 6, with nostalgia doing a full victory lap in a Ghostface mask. The crowd is hyped for Cindy, Brenda, the Wayans energy, horror cameos, and the return of dumb, rude, reference-heavy spoof comedy. Viewers keep comparing it to Scream, Terrifier, M3GAN, Smile, The Substance, Longlegs, Sinners, Weapons, and even Hot Shots, which means the trailer is successfully selling itself as a parody buffet. The best chatter treats the movie like a millennial reunion event with Gen Z accidentally invited. The mood is loud, chaotic, and weirdly affectionate. Supporting reactions include ‘The fact I can actually list all the horror movies they’re parodying is already a great sign’ and ‘Was 15 when first Scary Movie came out. First time I smoked w**d before we went. Yeah, miss those times. 41 now, looking for nostalgia break with this one.'”

'Scary Movie' looks to lead U.S. and global box office with $40M and $70M, 'Masters of the Universe' $50M WW, but 'The Amazing Digital Circus' could surprise with $15M-$18M U.S.

31/05/2026

RelishMix DOTS Tracking (BACKROOMS): Ahead of opening weekend, social media analytics firm RelishMix weighed the social media universe for the pic across TikTok, YouTube, Instagram, X and Facebook at 220M, 48% ahead of original horror norms.

RelishMix reported that there was enormous positive buzz ahead of opening with “audiences treating the film less like a studio release and more like the culmination of a long-running internet phenomenon. The strongest theme is admiration for creator Kane Pixels (Kane Parsons) with many viewers expressing disbelief that such a polished theatrical experience came from a filmmaker barely out of his teens. Fans repeatedly praise the world-building, analog texture, tension, and commitment to preserving the eerie DNA of the original shorts while expanding the mythology. The chatter also reflects strong theatrical enthusiasm, with ticket purchases, opening-night attendance, and sequel requests appearing throughout the discussion. Comparisons work in the film’s favor, positioning Backrooms alongside Iron Lung and cult horror touchstones rather than disposable genre fare. Sentiment is reinforced by reactions such as ‘Amazing world building and the tension was so good’ and ‘I haven’t been this unnerved watching a film since I was too young to watch horror.’ Similar enthusiasm appears in comments like ‘It’s like the Blair Witch Project but inside an abandoned Sears’ and ‘love that it still has the feeling of the original found footage and yet is different and unique.'”

The behind the scenes story how 'Backrooms' became a success at the global box office with $118M WW opening. Best ever.

25/05/2026

RelishMix DOTS Plat (THE MANDALORIAN AND GROGU): Reports RelishMix on the pre-weekend chatter: “Mixed-negative leaning chatter for The Mandalorian & Grogu is loud, specific, and frankly more energized. Skepticism clusters around a ‘TV show stretched into a movie’ fatigue, lore inconsistency complaints, and Disney-era trust issues. Apathy is creeping in, which is more dangerous than outrage, with many opting to wait for streaming. There’s also sharp critique of creative choices, tone shifts, and perceived laziness in storytelling. ‘A TV show on the big screen. That’s always been a great idea’ paired with ‘I’m apathetic. Who cares about Star Wars anymore’ signals erosion. Harder hits like ‘I will wait for it to stream. Theaters too expensive’ underline both quality doubts and theatrical resistance.”

'Star Wars: Mandalorian and Grogu' posted $12M in Thursday night previews at the domestic box office for what's looking like a $97M-$98M 4-day opening.

17/05/2026

RElishMix DOTS Platform

16/05/2026

RelishMix DOTS Platform (OBSESSION): With 102.2 million social media followers across Instagram, TikTok, YouTube, X and Facebook, per RelishMix, Obsession is just under such original horror pics social media universes as Longlegs (130.5M), The Black Phone (141.3M) and Abigail (108.5M).

Says RelishMix: “Convo runs positive for Obsession and plays like a horror fandom pressure cooker where monkey’s paw references and genuine breakout-director hype are all feeding the same machine. Curry Barker emerges as the brand asset, with commenters treating the film less like disposable Blumhouse programming and more like an indie horror graduation moment. The ‘crazy girlfriend’ premise is landing because audiences see it as Fatal Attraction for TikTok brain, with references spanning Pearl, Swimfan, The Substance, Twilight Zone, Fairly OddParents, Tales from the Crypt and Sleepaway Camp. Smart chatter praises the trailer’s restraint, sound design and emotional cruelty more than gore, which is rare air for internet horror discourse. Advanced screening reactions are especially potent because they frame Obsession as emotionally disturbing instead of merely loud. ‘Just because you chose this for her doesn’t make it less real…that is an INCREDIBLE line.’ ‘This movie, man. It is like gore for the soul’ plus ‘Going from hilarious videos to terrifying horror films, Curry has the kind of gift that rarely gets recognized’ and ‘Fatal Attraction for Gen Z.’

'Michael' seeing No. 1 with $25M+ while 'Obsession' is eyeing an improved opening between $13M-$15M.

02/05/2026

01/05/2026

Relishmix DOTS Platform (THE DEVIL WEARS PRADA 2): Social media reach across TikTok, YouTube, X, Instagram and Facebook is over a half billion per RelishMix for part 2. Strong, but by comparison, Wicked: For Good was at 1.3 billion. “Pre-release social media universe SMU stats on The Devil Wears Prada 2 are running at a healthy half-billion which is 3X above comedy norms with a unique TikTok page for the film and running on 20th channels across Facebook, X, YouTube and Instagram,” says the analytics firm.

Says RelishMix, “Convo runs positive for The Devil Wears Prada 2, fueled by nostalgia hitting like a luxury brand relaunch that actually lands. The audience leans into legacy appeal, treating the sequel as a cultural reunion rather than a cash grab, with comparisons to long-gestating follow-ups like Top Gun Maverick elevating expectations. There’s strong cast-driven enthusiasm, especially around Meryl Streep and Anne Hathaway, where agelessness becomes part of the brand mythology, not a distraction. Fashion callbacks and iconography are doing heavy lifting, signaling the film understands its own meme economy. Even skepticism often softens into curiosity, suggesting high conversion potential. ‘After Star Wars, this is the first time I’m truly excited about a sequel’ paired with ‘Feels like I’m watching 2006 again I can’t wait.’ captures that rare mix of reverence and hype, while ‘First was legendary can’t wait for this one’ and ‘Much more exciting than any superhero cheese’ show it cutting through genre fatigue.”

'The Devil Wears Prada 2' is off to an excellent start with $10M+ in Thursday previews stateside and over $50M worldwide. Domestic opening figured at $75M-$80M.

26/04/2026

Relishmix DOTS Platform (MICHAEL): Social media analytics firm RelishMix measured 417.9M Michael followers across TikTok, YouTube, X, Facebook, and Instagram, which is very strong and 2.2X above music bio-pic genre norms and such musical biopics (pre-opening) as Elvis (278.6M), Bohemian Rhapsody (242.1M), Rocketman (113.5M) but also biopics like House of Gucci (407M). Jaafar Jackson’s growing social network is activated — and has built to 500K fans — plus Nia Long at 10M, Laura Harrier at 1.5M, Coleman Domingo at 1.5M and Juliano Krue Valdi at 1.4M. Reports RelishMix, “Convo runs positive for Michael, with fans treating trailers like a time machine and the casting as emotional insurance; ‘I literally just got shivers and goosebumps.’ Legacy worship is loud and specific, framing MJ as untouchable cultural capital; “No matter what anyone says about him… he changed the world’ and ‘Long live the KING of Music and Entertainment.’ Craft nerds clock the mimicry, voice, and movement like a performance audit; ‘The attention to detail in his movements is incredible’ and ‘That voice is spot on. I’m impressed.’ The family angle reads as authenticity and brand safety at once; ‘Feels really fitting they have his nephew playing MJ’ and ‘He’s a clone of Michael.’ Biopic comps show up as upside signals and expectations management; ‘I loved Bohemian Rhapsody‘ and ‘as amazing as the American Dream movie.'”

Lionsgate's Michael Jackson biopic Michael is seeing a U.S. opening of $95M and global of $206M+.

19/04/2026

RelishMix DOTS Tracking Platform https://www.relishmix.com

19/04/2026

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