Hi, I’m Katie 👋🏻 Creative strategist and designer. I help small businesses access expert design without needing a full creative team. I’m Katie. You’re You.
I am passionate about bringing people's dreams to life by giving them a visual platform to stand on. ( seriously - I get giddy and excited with every new perfect-fit-project that comes my way )
I find out what you think about when you think about your business. I borrow your dreams and ambitions, transform them into creative, thoughtful designs, and hand you back your new | brand | website | logo
| house (kidding, maybe one day). Because you don't have to do it alone - everyone needs a companion on the journey to success.
20/03/2026
What’s the difference between a refresh and rebrand! I’ll use some building terms because I love a good analogy 🏡
REFRESH: this is like a bathroom renovation. You’ve got the main things in place, but the tiles, floors, a paint, and hardware need some updating.
From a branding perspective, this looks like tweaking the logo, updating colors and fonts, and building out some brand assets.
REBRAND: this is like a demolition job where you strip things back to the foundation and rebuild with new strategy in mind.
A rebrand is where we launch things in a new direction. We can still keep some aspects of the old, but ultimately the overall look and feel of your brand identity will have a very different look and direction from what you currently have!
Let me know if you want to chat more about which o direction might be right for you! Branding openings from mid April 🙌🏻
15/03/2026
Painting with light ✨ went to the kitchen to make a coffee and got distracted by the light coming in from the window - a light painting session was in order! I love that creative expression is limitless!
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Hi I’m Katie, creative strategist and designer! I help small businesses access expert design without needing to hire a full creative team. Follow along for tips on creative strategy and design!
13/03/2026
We know that everything sounds cliché and stupid. We hate that we have to become characters and performers to get in front of an audience to promote our services…yet we keep engaging.
We keep liking and following people (good people) who teach us how to hack the system (codeword for manipulating people’s attention).
Three years ago, I tapped out of social media in a professional capacity. While I wish to say it was for virtuous reasons, it was mostly for personal and health-related reasons.
But in 2026, I have returned to the wild west of social media.
And here are some fresh insights from someone who hasn’t been swimming it for a while…
Because I can’t condense this topic into a single sound bite, nor do I wish to insult your intelligence, I’ve written a long form article with open comments for us to discuss on Substack! (I really love chatting and debating things - so go leave your thoughts)
Link in bio or you can visit: youbykatie.substack.com
25/02/2026
Hi, I’m Katie! 👋🏻 I help small businesses access expert design without needing a full creative team.
I use accessible tools like Canva, so your branding isn’t locked away in a PDF collecting *metaphorical* dust.
Ready to get your branding sorted?
Head to my website to learn more!
youbykatie.com
20/02/2026
After taking time away from the public eye of the business world, I’ve come back with a very different outlook and mindset about how I show up in my business.
It’s a lot less “let me make *everything* as perfect as it possibly can be” and more “let’s take it one day at a time. One project at a time. One resource at a time.”
And with an artistic mind that finds meaning in everything (yes, sometimes the negative as well), I would overthink myself into a corner and burn myself out “umming and ahhing” over content, services, emails, everything…
Creative strategy and design is the lane where I can give my creativity and high standards room to run wild, but I can’t bring that same energy to every single area of my business.
And that doesn’t mean I’m failing. It means I’m allocating my limited resources (my creativity) well.
So my rule for this year: I just wanna chill.
I’ll give 100% in one area: my sweet spot.
Everything else in my business will get to a max of 75% and that’s it. I don’t push it. I’m gonna keep it chill.
19/02/2026
Full transparency: I need this reminder just as much as you today 🫶🏻
What have been your biggest wins and challenges as a creative professional?
18/02/2026
The more I see people optimising every post for reach, the more I want to do the opposite 🙈
I spent the last three years regaining strength after a health crisis...As I come back to the online space, my lens has shifted significantly in terms of focus.
I want to build slowly and with intention. I don't care how many followers I have on my accounts, so long as those followers are people I can connect to and engage with in a meaningful way.
I am not selling toilet paper, or other commodities, so mass volume isn't the key to growing my business.
My business is built on 1:1 relationships with people who actually need what I do.
An influx of strangers doesn't change that equation for the better.
How are you navigating the online space in 2026? Would love to know how you show up in your own way!
11/02/2026
What aspects of onboarding do you struggle the most with? 👇🏻
05/02/2026
Why more options isn’t always better when it comes to brand design….👇 If a designer is giving you 4 or 5 logo options, I think it’s best to take a step back and make sure that you’re clear on the creative strategy. If you’re not clear on the direction, ✨ don’t ✨ move into the logo phase of development. Too many designs creates too many directions, which creates decision fatigue. Making it very hard to navigate the next step. As designers ,our job is to listen to the intent of the client, take on board the strategy behind the designs and craft 1 if needed, 2 directions, for the client to choose from so that you can continue to head In the right direction. Don’t be a spaghetti designer. Don’t throw spaghetti noodles at the wall until something eventually sticks. ✨ Front load your design projects. ✨ Make sure that you are very clear on the creative strategy behind the concept and create 1 or 2 logo variations that satisfy the brief. Your clients will thank you not having to figure out so many different design options and directions!
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Hi. I’m Katie! 👋🏻 Creative strategist and designer. Help small businesses access expert design without needing a full creative team! Follow along for more tips on creative strategy and design!
01/02/2026
Here’s my line when it comes to generative AI…
Factual information? Use it. And then inject YOUR personality into as needed.
Storytelling, art, poetry? Put it down. AI lacks something that only exists between PEOPLE…empathy. AI can only replicate patterns and empathetic tone. But if you feel like your content and writing is falling flat, it may be because it’s hollow.
Even having AI re-write something for you can strip away points of connection. Sure, you can check for spelling mistakes and ensure grammar gets a green tick, but don’t let it hollow out your message.
How are you using AI in your businesses?
20/09/2022
Turn off the news.
Go outside.
Breathe.
We were not meant to carry the burden of the entire world.
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Creative thinking requires space. If we are weighed down by the burdens of the world, we aren’t in a space to think openly and creatively.
It’s okay to take some time out.
Head outside. Sit under a tree. Just be. You’ll be amazed at what’s just under the surface ready to emerge!
09/09/2022
Dream clients do exist and Michelle from Show & Tell is just that! We worked on several projects from a campaign launch to website updates.
It was an absolute blast, thanks for these amazing kind words ❤️✨
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Ready to get your creative ideas off the ground? Shoot me a DM and let’s chat about the next step!
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Documentary Style Photo
I’m Katie. You’re You. My mission is to capture the magically mundane moments of your everyday life.
I am passionate about bringing capturing the magical everyday moments that we so often miss documenting: lego table adventures, singing into hair brushes, and most importantly….jumping on the bed. My heart is to capture your family in the most true-to-you way possible.
I like to meet up with my families/couples prior to the day to have a look through your home and familiarise myself with the lighting. I will also take this time to get to know you and your kids so that on the day of the session, we are well acquainted and more comfortable together!
Throughout the session, I will play and engage with the kids to capture their creativity and imaginations! They may even be able to take a few sneaky photos themselves ;)
A Day In The Life Sessions: $550 (MOST POPULAR)
4-5 hours: this documentary style session is really special. I arrive early in the morning to start capturing a full day in the life of your family. My goal is to be a fly on the wall and to capture those beautiful moments of everyday life: sleepy eyes & bed head in the morning, getting dressed for the day, heading to the park, melted ice cream kissed. We will finish by noon and will be home for nap time. The session will end with photos of nap time, playtime, rest time at home and a blown kiss as I make my exit!
The two weeks that follow the session, I will carefully look through the photos and select the best of the best and send them through to you via a link & I will also have a USB delivered to your door with all of the images from the day.
Due to the varying nature of these sessions, you should expect anywhere from 20-30 images (more than enough to fill an album). The objective for me is always quality over quantity.
Print release form to have your photos printed anywhere you’d like
I can create and order printed products on request (canvases, phonebooks, etc)
In Home Family Photography Sessions: $250
1-2 hours in your home capturing the magical everyday moments
40-60 images delivered via usb + Dropbox link
Print release form to have your photos printed anywhere you’d like
I can create and order printed products on request (canvases, table books, etc)
In Home Family Photography Sessions - NEWBORN: $250
1-2 hours in your home capturing the baby bliss stage
40-60 images delivered via usb + Dropbox link
Print release form to have your photos printed anywhere you’d like
I can create and order printed products on request (canvases, table books, etc)
Beach or Bush Family Photography Sessions: $150
30-45 mins on location at a beautiful location on the sunshine coast
20-30 images delivered via dropbox
print release form to have your photos printed anywhere you’d like
I can create and order printed products on request (canvases, phonebooks, etc)
Email me at [email protected] or message me on this page to book your session!!
