Area92 ● Creatividad Integral

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Area92 ● Creatividad Integral Area92 is a small agency with big ideas that builds meaningful connections through experience, content, marketing, and design.

"Too many brands are overspending on programmatic without a clear strategy"
04/10/2017

"Too many brands are overspending on programmatic without a clear strategy"

“Lidl says marketers are overvaluing programmatic and that it gets better ROI from press, TV and radio ads https://t.co/s2r6U1V66P”

Natasha Jen: Design Thinking Is Bu****it https://t.co/n1J1f5ViFd via
18/08/2017

Natasha Jen: Design Thinking Is Bu****it https://t.co/n1J1f5ViFd via

If Google Image search is your sole barometer, “design thinking uses just one tool: 3M Post-Its."

Fix the internet by writing good stuff and being nice to people https://t.co/FJz0RfW171
09/03/2017

Fix the internet by writing good stuff and being nice to people

https://t.co/FJz0RfW171

Today’s internet is mean. It’s hard to pinpoint exactly when everyone online became a jerk, but to me it seems that the tipping point occurred right when making money off content started being worth more than the content itself. I wrote the following post before the election but never got around to…

An unfortunate consequence of ad automatization:https://t.co/TFM5Pq9KcW via
15/02/2017

An unfortunate consequence of ad automatization:
https://t.co/TFM5Pq9KcW via

Jaguar Land Rover has ceased all digital advertising in the UK after an investigation revealed it was funding terror organisations without its knowledge.

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