IQueLytics

08/06/2021

And do it over and over and over and over...

05/06/2021

My Real Life: I know there are many social media famous entrepreneurs that will show you images of their good life by the pool on this sunny day. That’s not my reality. This is me headed to my office at 11am on a sunny Saturday.

Companies are spending again after a long tough year. I have never been more happy that my project work requires me to have to work on a Saturday. Absolutely no complaints here...

02/06/2021

Get skilled up with such a unique value proposition that it truly becomes a matter of charging for value, not a commodity.

01/06/2021

Building brick 🧱 by brick 🧱 based on being a Digital Data Provider & Strategist. I’m still small but mighty...

27/05/2021

NEW DATA ON THE CONSUMER 'PLANT-BASED MIGRATION' ⚡️

Are you part of the plant-based migration?

- According to Instacart sales data, one in three Instacart customers has purchased a plant-based meat or milk product.

- Plant-based meat—the grill-friendly “faux meat” category saw major sales growth on Instacart last year, with 42% YOY growth in 2020.

- The next big thing? Instacart customers adopted jackfruit at a 50% faster clip in 2020, and growth continues into 2021.

- The first plant-based product most consumers try is milk with almond being most popular.

18/05/2021

: let’s talk platform activity strategy based on who you’re trying to target.

If you know that your target 🎯 audience is Gen Z and the data shows that “After astronomical user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.”....then guess which platform you need to be prioritizing and expending your creative and marketing team towards (big or small): TIKTOK.

But guess what??? Everyday, companies don’t look at the data and get comfortable with where they’ve had prior success. Prior success doesn’t equate to future success. The needle is always moving.

And truly, what’s great about creating brilliant content is that you can repurpose it for new/other platforms.

Let the data inform how you go about using your creative and marketing dollars to achieve your company’s strategic goals...in this case, it is not complicated.

17/05/2021

Looooove this cover feature of of ! 🙌🏾

16/05/2021

: let’s talk overall service based business opportunities using as an example to demonstrate the power of value branding...

Most musical acts perform at the BIG stage of Coachella, collect their paycheck and are happy.

Using Beyoncé as a different model, it can work the same for you in your ultimate business opportunities.

You can hyper focus on maximizing value delivery from ONE project/client/event that can more than meet your revenue goals for the period. It’s all in how you align your brand with what value you deliver AND extract from the opportunity to create a multiplier effect.

* FYI, that doesn’t imply that Beyoncé just does one performance. This comparison shows how it’s not about quantity of opportunities or clients, it’s about quality in the service that gets strategically multiplied out.

That’s working harder at something smarter, not hustling harder in some random fashion hoping to meet revenue goals.

15/05/2021

: Why data analytics when you are prospecting and pitching? To demonstrate you solve someone/business/organization’s problem.

12/05/2021

: Mood 4ever...

11/05/2021