12/08/2021
Drunken Social Media Master
Are you convinced social media doesn’t work for your business?
Let us tell you about Maes Beer…
SmallBizTrends.com reports: Looking to increase their share of the market, Maes Beer knew they needed to do something different. While looking for ideas they knew they could only count on two things – family and social media.
They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.
Naturally this took off like…well, like free beer often does.
The result?
More than 7,000 people changed their last names to Maes on Facebook. Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their page in six weeks.
It’s common for brands to think “my business is different” and that’s why social media won’t work for it.
It would have been really easy for Maes Beer to think the same.
With 75,000 new fans now, we think they’re glad they didn’t
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