Arka Pana Consulting

14/12/2020

"Major social platforms don't tend to play well together."

👇 But they're playing around with playing nice now!👇

Twitter has announced a new integration with Snapchat which will enable users to post tweets within their Snaps.

12/12/2020

"Facebook’s handling of TikTok’s ads is one of many examples of its advertising system run amok, and the company's ongoing prioritization of revenue over the safety of its 3 billion users, the public good, and the integrity of its own platform."

⬇️ A great read and BuzzFeed News investigation. ⬇️

Facebook is on track for record ad revenue this year. That’s partly due to its lax approach to stopping scammers, hackers, and disinformation peddlers who buy ads that rip off and manipulate people, say former and current workers.

06/07/2020

⬇️ This is not a drill ⬇️

Twitter teased a much-anticipated innovation on Thursday — but it comes with a catch.

04/07/2020

Happy Independence Day!

03/07/2020

"There is no going back to business as usual and marketers are tasked with creating messages that reflect a post-COVID world."

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown Read more...

30/06/2020

Do Good. Be Social. Change the World.

27/06/2020

"Join us for digital training classes, insightful interviews with business experts, and presentations from renowned entrepreneurs—all to help businesses succeed in the digital economy."

We’re bringing free, digital marketing education to businesses all over the country. So join us for six weeks of digital training classes, insightful interviews with business experts, and presentations from renowned entrepreneurs — all to help businesses get back to business.

24/06/2020

ICYMI: Civil rights groups partner to "Hit Pause on Hate" in July.

Tech companies are not doing enough to fight hate on their digital social platforms. They must Stop Hate for Profit. Join the fight.

20/06/2020

ICYMI: Google announced additional funding for nonprofits and new tools for small businesses during COVID-19.

Supporting businesses is core to Google Ads. Explore new tools for small businesses, and watch The Update for the latest industry insights.

18/06/2020

"Yes, that LinkedIn, the business network mostly thought of as a place to seek jobs and store a resume."

The secrets to good LinkedIn? Hashtags and growing your network, says David Cancel, the CEO of Drift.

15/06/2020

Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?

Check out the explanation from Facebook for Business or get the cliffsnotes version from Social Media Today:

Facebook has provided a new overview of how its ad system works as part of its "Good Questions, Real Answers" series.

12/06/2020

Video is key in engaging your audience. Elite Content Marketer's infographic on Social Media Today shows to what extent.

Video remains the most engaging content type on social media. Here are some more stats underlining the value of video content.