When one of my ads did well, I got excited about marketing. When the market crashed in 2009, I had to decide between Real Estate & marketing... and I chose marketing. I learned digital marketing & got hired by a dozen small business owners to help them with their lead generation & customer acquisition. It got addictive when I helped one of my clients make more than $1 for every $1 he put into advertising. He was building his database full of free leads (which usually ran about $10 in his industry) and free customers (which usually ran about $50 in his industry). Literally... he was getting free customers. Now if he raised his budget 10x, he would get 10x as many customers, for free.... and if he raised it 100x, he would would get 100x as many customers, for free. It's the ultimate way to grow a business. You get free customers, at any scale you want, and then you use almost-free email marketing to follow-up with your prospects & customer & make as many offers as you want... resulting in big margins. But the problem is, it's expensive to build... and it requires patience. So I advise clients to make something else pay for it. If you only have so many resources to go around, running a big experiment may not be a wise thing to do. But what if you had some gold in your business, that just need to be mined out... and what if I could point you to exactly where it is? Would you then be able to raise the cash to hire an expert to build a free customer acquisition machine? Let me give you an example...
Say you had a large email list that has gone cold. What if you knew how to re-engage them & make the right offer? You could raise cash pretty quick. There are dozens of big opportunities like this, hiding in your business. And I would like to help you uncover them. But I know that most entrepreneurs are not interested in forking over cash to someone they have never met. So I did the next best thing...
I built a quiz... and made it free. All you do is answer 11 questions and five minutes from now you will know exactly what to do. These are the same questions I would ask you in a paid strategy call. To take the quiz, visit https://nickgraff.com/quiz
