09/08/2022
๐๐จ๐ฉ ๐ ๐๐๐๐ฌ๐จ๐ง๐ฌ ๐๐ก๐ฒ ๐๐ฆ๐๐ข๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ญ๐ญ๐๐ซ๐ฌ
To email or not to email? That is the big question.
As social media have become the prevalent marketing medium for promotions, you might be wondering if email is still important.
The short answer is ๐๐๐๐๐๐๐๐๐๐.
Here are my top 5 reasons on why email marketing matters and how it can help your business:
๐. ๐๐จ๐ง๐ฏ๐๐ซ๐ญ ๐๐ซ๐จ๐ฐ๐ฌ๐๐ซ๐ฌ ๐ญ๐จ ๐๐ฎ๐ฒ๐๐ซ๐ฌ
The average cart abandonment rate is 70%. Thatโs 7 out of 10 shoppers who wonโt complete their purchase, according to the data from Baymard Institute.
If youโre an e-commerce store owner, this alone should be enough to keep you up at night. Just think of all that unrealized revenue!
Email supports conversion and helps shoppers do what you tell them to do โ to complete that purchase and more like share the email to friends, follow your socials, or leave a review.
๐. ๐๐ง๐ ๐๐ ๐ ๐ฐ๐ข๐ญ๐ก ๐๐ฆ๐๐ข๐ฅ ๐๐ง๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐ซ๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง
Ever wonder how you can make your customers buy again.. and again?
Creating brand loyalty is an important factor in running an e-commerce business.
Good thing is that email is a proven way to improve it. Your emails can be more personal and targeted to your reader, allowing you to connect and engage more with your shoppers.
And with an email retention strategy, you would have more opportunities to make your customers feel good about their purchase and your brand.
Happier customers give repeat business.
๐. ๐๐ฐ๐ง๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐
What would happen to your business if your social accounts closed right now? P**f! Gone.
How would this affect your business?
If you cannot stomach the thought of your socials shutting down, remember that if this happens, you probably would not be able to do much about it.
No one really owns social media account (except Mark Z). All of it is built on rented digital space.
But with email, if you have the email address of a person (and their consent), no one can shut you down.
๐. ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐ฎ๐ฌ๐๐ฌ ๐๐ฆ๐๐ข๐ฅ
Email has been around for 40 years so people tend to quickly dismiss it. However, almost all social apps and online tools would require you to have an email address to be a user.
Thatโs why according to Hubspot, 91% of consumers use email. Thatโs almost, well, everyone!
That alone should persuade you enough to have an email marketing strategy. But if youโre still not yet convincedโฆ this last reason might just do it.
๐. ๐๐จ๐ฐ ๐๐จ๐ฌ๐ญ, ๐๐ข๐ ๐ก๐๐ฌ๐ญ ๐๐๐
Email marketing generates an average ROI of 4,200%
That means that for every $1 spent on email marketing, you get an average of $42 in return. That is higher than any other social media and digital marketing channel!
Plus, on average, email marketing adds an additional 20 to 50% revenue to e-commerce businesses.
Well, thatโs it. All thatโs left to do is to apply.
If youโre ready to make email marketing work for you, book here:
โบ https://bit.ly/BookACallwithADvanze
