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Inksplash Designs

Website designer & strategist specializing in WordPress custom websites. Design, development, content planning, SEO, e-commerce, training, and support!
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29/05/2026

Purchasing an existing business can be exciting, but it also comes with some questions:

🤔How can we build on what the previous owners created, while making it our own?

🤔What changes do we need to make to our core offers, our branding, and our overall marketing plan?

🤔Who can we partner with to help us do it all?

The new owners of Warm Timber Wine Cellars & Saunas wanted to widen the focus from home & mobile saunas to custom wine storage. Their vision was to expand their service area and become 🌟THE🌟 go-to for luxury wine cellars and premium saunas in homes and commercial spaces.

🍷WHAT THEY NEEDED

The primary goals for the new Warm Timber website focused on establishing their visual branding while providing inspiration and details about their services. They wanted to get found in search and encourage potential customers to book a free consultation about their project.

🍷WHAT WE DID

The website design is centered around beautiful photos of wine cellars and saunas to get visitors excited about the possibilities! We also include a full gallery of real-life completed projects to see how other customers’ visions were brought to life.

Additional pages with frequently asked questions, background information about the health benefits of saunas, plus details about their Mobile Sauna and Cold Plunge offerings help ensure that website visitors have all the information they need to take that next step and reach out to book a consultation.

🍷WHAT THE CLIENT SAID

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"It looks AWESOME! The website has been a crucial addition to our business this year and we have been very pleased with its impact."

Check out the Warm Timber website! 👉 https://warmtimber.com

08/05/2026

As a former PTO parent who managed the website and communications for nearly a decade at my kids’ elementary schools, I’m very familiar with the communication struggles of a school volunteer organization. Social media and email marketing are powerful tools, but nothing beats a website where you have a permanent place for things, without fighting with algorithms and spam folders 😫

WHAT THEY NEEDED
The Central Valley PTA’s needs were simple: a stable, easy to update and manage website that kept their volunteers informed of everything happening at their kids’ schools. So that’s what we built!

WHAT WE DID
We reorganized all of the content and designed a simple interface to help visitors find what they were looking for. We built a Membership Signup form, including options for online payment of dues. I migrated their existing Spirit Wear shop to the new site, fixed a few known issues, and improved the overall user experience for shopping and checkout.

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Another important goal was a site that allowed their internal volunteers to keep the site updated on a regular basis without needing to reach out to me. I absolutely love when my clients want to take ownership of their site! So I provided them with all the information and instructions they needed, but they also know they can come to me anytime if there’s an issue or they need more support.

Since the site launched in February, Central Valley PTA has had dozens of sales through their new shop and has connected eager parents with volunteer opportunities in their child' s classroom.

Initial feedback from Cassy, the PTA president:

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“I'm already getting such good feedback! People know where to find the things they're looking for and the answers they need. Jen is knowledgeable, kind, patient and available. Her work speaks for itself and I hope to rely on her talent and expertise again in the future!”

Check out the Central Valley PTA website here: https://centralvalleypta.org/

07/01/2026

It's mid-way through the first real week of 2026... vibe check?! Everyone good? 😜

I'm a numbers & data girl, so a few years ago I started a 'look back' infographic to help me zoom out a bit and reflect on the past year as each new one begins.

So here we go! 🎉

2025 was not the best year in my business (I don't think I'm alone in that...!) but it certainly wasn't the worst, or the hardest.

There have been so many bright spots!

I established partnerships with some new, incredibly smart and talented service providers 😍

I launched a couple of websites I'm super proud of! (visit my portfolio for a peek at some of those: https://inksplashdesigns.net/website-portfolio)

I've also done some internal work on my systems and the services I'm offering, which I think (hope?!) will pay off big in 2026.

Here's my official 2025 'Year in Review' infographic! (if you need to zoom in: https://drive.google.com/file/d/11jK7fVRUuVf8WkqhinDdhAmTzs0y_5Uk/view?usp=sharing)

10/10/2025

Thrilled to share my latest website launch for Air Duct Maintenance, Inc. I love love love working with local businesses 😍 And this is a company I've actually hired to clean out our dryer vents a few times, so that made it extra fun for me.

https://airductmaintenance.com

The redesign focused on a complete revamp of the site content, expanding the information about their additional services outside of just air duct cleaning. We also wanted to feature all of their fantastic 5-star Google Reviews on the site! The end result is quite a glow-up from their previous site and sets them up for visibility and conversions - which means more sales! 💰

16/09/2025

With my proven, 8-step process, you can get your website built with more ease and less frustration!

😃

In my 1:1 work with website owners just like you, I’ve learned what works best when taking on a big project like creating a website from scratch.

I’ve outlined & perfected the exact process I walk through with my clients to build websites that attract, convert, and sell.

Download your copy of my Website Launch Roadmap for free! Link in the comments 👇

04/09/2025

I launched a fun website yesterday!

https://pghrev.com/

Pittsburgh Review of Books, an online publication featuring essays, reviews, interviews, and excerpts from various media. It's published by the Carnegie Mellon English Department in the Dietrich College of Humanities and Social Sciences!

I've never designed a news-magazine site before so this was an exciting creative challenge! We wanted to keep things functional and organized so that the focus is on the writing, while also expanding on the branding & visuals created by the talented Susie Hernishin at sjh design.

I worked closely with Ed Simon, the Editor-in-Chief, and here's what he had to say about the final product & working with me:

"Jennifer's work on our site absolutely exceeded even my highest expectations. Her work wasn't just professional, but incredibly well constructed as well. I sent Jennifer several samples of some of my favorite sites for reference, and the final site she built for us was better than all of my favorites."

25/03/2025

I did this last year and it was fun for me, but apparently other people enjoyed it too - I even had a client ask me if she'd missed me sharing it this year!

Here's an info-graphic breakdown of how 2024 was over here at Inksplash Designs 👇👇👇 I love a good pie graph and number breakdown.

(yes. I know it's the end of Q1 in 2025 but look, life is life-y and we are all just keeping up as best we can, right? 😜❤️)

17/03/2025

New website alert... this time for ME!!

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I honestly haven't done much at all with my own website for almost 3 years (I know. I KNOW. Something about the shoemaker's daughter not having any shoes??!)

My incredible network of rockstar clients & referrals keeps delivering so my website hasn't really been something I had time or felt I needed to focus on. It was there, it was fine, but it wasn't really working for me anymore. So it was beyond time for a refresh!

This was FUN to design & I'm so incredibly happy with how it all came together. Every page was re-written & re-purposed with a focus on search optimization.

I also have 2 new sales pages for services I've offered for years but have never marketed publicly - WordPress maintenance & VIP Website Days!

And of course a revamped portfolio to showcase all of my favorite client projects 🤩

Go check it out at the link in the comments!

17/01/2025

🥰 🤩 POV: You launch a website and immediately get an amazing testimonial email from the client without even asking for it! 🥰 🤩

"Jennifer, we are so thrilled with the site. I honestly did not know what I was getting into when we started this process given how little our previous designs involved our input. The custom tailoring you provided shows in the final product, this website is smooth and polished, and showcases our company and our work beautifully.
I love it so much.

You are VERY patient and easy to work with. I learned so much from you during this process, I feel like I took an excellent college course on website design and optimization. Not only that but the process helped us solidify some of our company branding in a way it desperately needed but I struggled to realize on my own.

Thank you thank you thank you from the bottom of my heart. You are so appreciated!"

Visit the site here: https://hanlinrainaldi.com/

18/12/2024

Working with repeat clients is the BEST COMPLIMENT! It was so lovely working with Lynell again to refresh her site (first time was back in 2021)

We redesigned & rebuilt her therapy website in 2 days through my VIP Web Design Day service. It was a fun challenge to get it all done, and I'm so pleased with how it turned out!

https://getmindfulwithme.com/

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Here's what Lynell said:

"Overall, the experience I had with Jen was amazing. She confirms time and time again why I have no business touching my site and I should just let her do what she does best. She was able to bring my vision to life AGAIN and I am proud to share my website to others.

She has been so patient with me through every design project we have done and you can tell that each website is not just another job but she actually cares about the experience you have. Thank you Jen! I look forward to more projects with you."

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