Passionfruit Creative

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Passionfruit Creative We create campaigns, content and strategies to tell your story of positive impact, specializing in social businesses, non-profits and companies doing good.

We’ve all been there - it’s Monday morning and you realize your content calendar for the week is… weak 🥴Repeat after me ...
15/06/2026

We’ve all been there - it’s Monday morning and you realize your content calendar for the week is… weak 🥴

Repeat after me - you’re not lazy, you’re burnt out! There’s so much advice of what, when, how to post, analysis paralysis sets in.

So whether you have nothing on the cal or need to fill in some gaps - save this for exactly what to post your social media this week.

Want done- for-you content? 👉 DM for a free strategy call.

We all know greenwashing, but this month, let’s talk about pinkwashing. 💕 When brands use the pink ribbon just to boost ...
22/10/2024

We all know greenwashing, but this month, let’s talk about pinkwashing. 💕 When brands use the pink ribbon just to boost sales during Breast Cancer Awareness Month—without actually supporting the cause or worse, selling harmful products.

The most frustrating part of pinkwashing, greenwashing, etc. is that it uses marketing to exploit our desire to do something positive in the world. People want to help these causes but end up getting taken advantage of!

Do your homework, support small brands and always give marketing like this a second look. 🫶

No shade to the fancy film editors 🫢, but being able to tell a story through text or spoken word is the game changer.Yes...
06/09/2024

No shade to the fancy film editors 🫢, but being able to tell a story through text or spoken word is the game changer.

Yes, video or photos are important to keep people’s attention, but what will move someone to follow, comment or make a purchase is how your copy made them feel.

Need ideas on how to incorporate storytelling into your brand? Comment below for suggestions 👇

social media tips, digital marketing for small business

Is there anything better than brands that walk the walk of sustainability? We're loving what Rothy's , ThredUp and LifeS...
12/06/2024

Is there anything better than brands that walk the walk of sustainability? We're loving what Rothy's , ThredUp and LifeStraw are doing for the planet. 😍

Side note: I created this post a bit ago, but am just posting so some of this is a teensy bit old (hey, I'm a small business owner, my to-do list is never ending!)

⚡️ CLIENT SHOUTOUT ⚡️ Experience the comfort of sustainable luxury with Delilah Home 🌿✨ Explore their eco-friendly beddi...
29/02/2024

⚡️ CLIENT SHOUTOUT ⚡️

Experience the comfort of sustainable luxury with Delilah Home 🌿✨ Explore their eco-friendly bedding and bath essentials for a truly rejuvenating sleep experience.

✨ Save this checklist ✨ If you’re making Reels (which you should be, hello 2023!), make sure you’re posting it on each o...
19/06/2023

✨ Save this checklist ✨ If you’re making Reels (which you should be, hello 2023!), make sure you’re posting it on each of these platforms.

Experimenting is the 🔑 to social media success and you never know which platform you might find your ideal audience on.

Just because it’s a flop on Instagram doesn’t mean it won’t blow up on YouTube shorts!

PS: tomorrow we’re revealing our #1 non-negotiable must do to find your clients/customers on Instagram!


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After a difficult 2022 for ecommerce, brands are finally seeing a turning of the tide.Shopify predicts that 2023 will se...
17/02/2023

After a difficult 2022 for ecommerce, brands are finally seeing a turning of the tide.

Shopify predicts that 2023 will see a 14% rise in world ecommerce revenue, and more upwards trends for years to come.

There’s never been a better time to rebound and double down on your biz. Reach out to chat about your marketing goals for 2023.

Excited to announce our newest client, !This incredible marketplace is not only an expert resource for health and wellne...
25/06/2021

Excited to announce our newest client, !

This incredible marketplace is not only an expert resource for health and wellness, but they are 100% committed to only sourcing truly eco-friendly and ethical products.

We're honored to be partnering with such a leader in the sustainable wellness space!

Happy Earth Day! We’ve put together a little Earth Day to do list. Too long? Luckily Earth Day can be (and should be) ce...
22/04/2021

Happy Earth Day! We’ve put together a little Earth Day to do list. Too long? Luckily Earth Day can be (and should be) celebrated everyday! 🥳

What’s on your Earth Day to do list?

Address

CA

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+16502673736

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