The Philip Kotler Center for Advanced Marketing (PKCAM) inculcates marketing knowledge & expertise & envisages to establishing knowledge networks. The main objectives of PKCAM include
- the design, development and delivery of executive education programs in strategic marketing for senior leaders in all industry sectors
- to conduct research in the area of applied marketing & identify appropriate case studies for creating white papers for publication and presentation at PKMFs and World Marketing Summits. As the first initiative under PKCAM, we bring to you The Philip Kotler Marketing Forum (PKMF), Bangalore 2014. The Philip Kotler Marketing Forum Bangalore 19th November 2014, is one of the world’s foremost professional knowledge forums on marketing. In 2014, PKMF conferences have so far been held in Tokyo, Yangon (Myanmar), Moscow, Colombia, Ecuador and Italy. It provides delegates who attend an opportunity to attend a day long conference titled “Re-Energize Marketing” which will see Dr. Kotler speaking on “Innovation through Marketing”. Also features:
- lectures and panel discussions by world renowned speakers
- Panel discussions by eminent industry experts
Various discussions including topics featuring the future of Digital Marketing & way ahead will comprise the second half of the forum. Delegates attending will receive complimentary lifetime memberships of the prestigious Philip Kotler Alumni. Members of the Alumni
- get to network with and learn from leading experts;
-are the first to know of exclusive seminars, conferences, projects and learning/research opportunities;
-get opportunities to interact with corporate giants;
-and get to explore business opportunities
PKMF Bangalore 2014 also has a student knowledge session, in which Dr Kotler will address students from leading management and other professional institutes.
