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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Karen Norman, Sensible Marketing

Name: Karen Norman, Sensible Marketing
Address: Bristol, GB
Telephone: 07974209954
Price range: $

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United Kingdom
Bristol
Karen Norman, Sensible Marketing

I help businesses and sole traders to create results-driven marketing campaigns & websites

Helping Independent Businesses Grow with Strategic Marketing & Content | Freelance Marketing Manager | Take Action Without the Overwhelm | Clear, Consistent Support

I’m a full-stack marketing manager with over 20 years of experience across global agencies, magazine publishing, big brands, ecommerce, and small businesses. Today, I support independent, service-based businesses and sole traders acro

ss Bristol and the South West to take consistent, confident marketing action — without the overwhelm. Whether you need:

A strategic, results-driven marketing plan

A freelance or virtual marketing manager to bring structure, focus, and delivery

An SEO-optimised website that attracts, engages, and converts

— I’m here to help. I’ve developed and delivered integrated marketing strategies across SEO, content, social media, email, PR, digital ads, and CRM — with hands-on expertise in:

✅ Google Analytics & Search Console
✅ Meta Business Manager & Meta (Facebook/Instagram) Ads
✅ SEO copywriting & Canva content creation
✅ Mailchimp email campaigns
✅ Google Ads
✅ WordPress website builds
✅ CRM systems

I typically work with purpose-driven and sustainability-minded businesses in sectors such as:

Health & wellness

Property & trades

Courses, education & training

Professional services

My background includes senior marketing manager and head of marketing roles, a business degree, an IDM qualification, and a CIM Postgraduate Diploma in Marketing. Most recently, I completed a Sustainable Business course to deepen my understanding of how marketing can support environmentally and socially responsible growth. When I’m not working, you’ll find me navigating the early teenage years with my 12- and 14-year-olds, reading with my two cats curled up nearby, trying to get better at yoga — or chasing the perfect chocolate croissant 🥐

25/10/2019

Pround parent of the Freelance Mum - the Mothership Freelance Mum Fairy for half term 😀... for his adventures over half term watch this space!

20/05/2019

💡🤓🦉

28/04/2019

😂...which is now why I often work in the lounge area of my gym!

02/04/2019

Fab to be Freelance Mum - the Mothership this morning and hearing about

13/03/2019

Recent website redesign for Bristol Beauty School ...

💄Bristol Beauty School offers fantastic flexible and supportive courses for adults. Courses cover all the latest techniques - from makeup to demaplaning and microdermabrasion.

If you are considering a career in the beauty industry or you want to extend your existing skillset then take a look at what's coming up...

>> https://bristolbeautyschool.co.uk

Photography credit: Visuable

12/10/2018

Here are some top marketing tips for small businesses on the Freelance Mum blog written by Rin Hamburgh & Co.

There's some great advice from Kirsty Northover on photography 🖼️.

✍️ Rin Hamburgh & Co gives 3 top copywriting tips, and explains the importance of Brand Voice, how to structure web copy and how to establish yourself as an expert in your field.

Emily from Hullo Creative gives some invaluable design advice 🎨.

Plus there’s 3 top marketing tips from me Sensible Marketing - for small businesses

The Freelance Mum family is full of amazingly talented ladies and this month we’ve asked some of our marketing experts to share their top tips for building your business. Enjoy!

02/10/2018

Are you doing Facebook ads to promote your small business or ecommerce store? And are you making the most of the lookalike options on Facebook to better target your ads?

I found this worked well for an ecommerce campaign I did last week so thought I'd share...

I created a list of website visitors who took a specific action on the site - they made a purchase. I knew these people were customers so I then made a lookalike list to find very similar people on Facebook who were likely to buy the products.

There is lot more you can do with targeting lookalike audiences, this article has 3 great ideas you could use for your small business...

Discover how to create three highly tuned Facebook lookalike audiences from your most valuable custom audiences.

27/09/2018

Are you making the most of Google My Business to attract new customers and stand out on local search? There have been new features added in recent months that are worth checking out. This article sums it up nicely (although the messaging feature does not appear to have been rolled out to UK businesses as yet)...

https://moz.com/blog/how-to-optimize-your-google-my-business-listing

With new features rolling out left and right, optimizing your Google My Business listing has never been a better idea — or more overwhelming. Kickstart your local SEO strategy by checking each of these essential optimizations off your list.

25/09/2018

💜 this TED talk about 'joy'... it has some lovely ideas about how to bring joy to your business and workplace... I already have a hot air balloon mural on my office wall thanks to the very talented Gwenna Ewing White Space Mural Design... who knew I was subconsciously craving more joy in my life?!

Address

Bristol

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

07974209954

Website

https://sensible.marketing/

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