App Masters

App Masters From top-charting apps to the world’s biggest brands to small startups, we grow apps faster, better & cheaper 🚀
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18/09/2026

What happens when Steve puts a real app under the microscope?

In this episode, Steve will do a live app teardown across different app categories, breaking down what’s working, what’s not, and where there are opportunities to improve growth and monetization.

From A*O and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve will analyze the key parts of the app experience and share practical strategies developers can apply to their own apps.

You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue.

You will discover:
� A*O opportunities and keyword strategy
� App Store screenshot improvements
� Onboarding optimization
� Paywall and pricing analysis
� Growth and monetization ideas

Learn More:
Join the App Founder’s Community:
https://appfounders.co/

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

11/09/2026

What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?

In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health.

Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution.

We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy.

You will discover :
✅ How to validate and launch an app as quickly as possible
✅ Why your MVP should be simpler than you think
✅ How to approach onboarding and paywall optimization
✅ Pricing strategies that can increase app revenue
✅ How the Fitbit → Apple Health app reached $800K ARR
✅ Lessons from building and launching 20+ apps

Learn More:
Bickster: https://www.bickster.com/
App Store: https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522
LinkedIn: https://www.linkedin.com/in/cbick/

04/09/2026

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?

In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.

Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.

We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.

You will discover:
� How to build a unique distribution channel for app growth
� How institutional purchases can drive app adoption
� How to approach B2B sales as a consumer app founder
� Strategies for expanding an app beyond traditional paid acquisition

Learn More:
Check out: https://www.leadmenot.org/

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

28/08/2026

What if the best app idea isn’t in your head, but hidden in the App Store?

In this livestream, we’re joined by Mohamed Khairy Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development.

After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea.

He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas.

We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development.

You will discover:
� Why 10 failed apps led to a completely different approach
� How the keyword-first strategy works
� How to find app opportunities in non-US markets
� How to identify gaps in underserved markets
� How to validate an app idea before building it

Learn More:
Connect at: https://www.linkedin.com/in/mo-kh-selim/
Instagram: https://www.instagram.com/mokhselim/

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

16/07/2026

🚨 Going LIVE with Apple’s App of the Year 2025! 🍎

Join us for a conversation with Clémence Rigal from the visual AI planner built for real life and winner of Apple’s App of the Year 2025.

We’ll cover:
✅ In-App Events
✅ App Store featuring & nominations
✅ Apple frameworks
✅ Growth strategies every iOS developer should know

If you’re building an iOS app, you won’t want to miss this one.

📅 Live: 17th July - 9 AM PST

23/05/2026

“Web has been treated like the stepchild of the ecosystem.” - Vivek Girotra

And honestly… he’s right.

The companies winning right now aren’t thinking:
→ paid ads
→ A*O
→ web funnels
→ CRM
→ app monetization

…as separate systems anymore.

They’re building one connected growth engine across every touchpoint.

That’s why web attribution is becoming mission-critical.

And that’s why the gap between great marketers and average ones is about to get much bigger.

That’s why AppsFlyer’s web measurement announcement at MAU Vegas matters. Learn more using the link in the comments.

Learn more - https://bit.ly/4uBbRGk

Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/

07/05/2026

🚀 3X’d Install-to-Paid Conversion

This Friday, we are joined by .k.durst, who grew his niche fitness app - .ai | Christian AI Nutrition App’s install-to-paid conversion from 2.25% → 6.81% in 6 months.

In this episode, he’ll break down:
✅ Onboarding optimization
✅ A/B testing frameworks
✅ Paywall strategy
✅ Meta Ads for high-converting users
✅ Aligning ads → onboarding → paywall

If you want more revenue without more installs, this is worth watching.

Join us LIVE!!

18/03/2026

We are joined by Vadim Firsov 🎙️

This Friday, Steve and Vadim will break down:
✅ How Vadim grew without spending on ads
✅ What actually worked in onboarding & pricing
✅ The mistake/bug that made €30K in 3 weeks
✅ Building a 400K+ audience from scratch

If you’re an indie dev, this one’s for you.

Bring your questions 👇

Join us LIVE at 9 AM PST.

28/01/2026

🚀 From 0 → 40M users in one of the most competitive markets in the world.

Liubomyr Pivtorak, CPO at , is joining App Masters Live with on Jan 30 to break down:
✅ Real growth lessons
✅ Onboarding & paywall strategies
✅ Monetization & retention tactics that scale

If you’re building or scaling a consumer app, this one’s for you.

👇 What would YOU want to ask someone who scaled in a red-ocean market?

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