App Masters

17/04/2026

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology?

In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.

From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today.

A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue.

PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way!

You will discover:
� The 3 core levers to grow any app (paywalls, monetization, retention)
� The “Magic Moments” framework that creates addictive user experiences
� The psychology behind why users stay, pay, and come back
� Real lessons from scaling apps to millions of users

Learn More:
Colin’s book: colinhodge.com/book
Connect with Colin: linkedin.com/in/ckbhodge

10/04/2026

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.

We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.

If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.

You will discover:
✅ Why buying apps can outperform building
✅ How to evaluate apps before acquiring them
✅ When to double down vs kill an app
✅ The full app acquisition process (step-by-step)

Learn More:
🌐 BlueThrone: https://bluethrone.io/
👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/
🐦 Twitter/X: https://x.com/alwaysjoshp

03/04/2026

In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide.

Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.

Must watch, if you're building, growing an app, or finding what to build next.

You will discover:
� Why micro-drama apps grew 126% YoY and how to replicate their success
� The rise of AI apps (Chat, Companions) and winning growth angles
� How to find winning creatives and spy on competitors using SocialPeta
� Top-performing ad creatives across regions (and why they work)

18/03/2026

We are joined by Vadim Firsov 🎙️

This Friday, Steve and Vadim will break down:
✅ How Vadim grew without spending on ads
✅ What actually worked in onboarding & pricing
✅ The mistake/bug that made €30K in 3 weeks
✅ Building a 400K+ audience from scratch

If you’re an indie dev, this one’s for you.

Bring your questions 👇

Join us LIVE at 9 AM PST.

28/01/2026

🚀 From 0 → 40M users in one of the most competitive markets in the world.

Liubomyr Pivtorak, CPO at , is joining App Masters Live with on Jan 30 to break down:
✅ Real growth lessons
✅ Onboarding & paywall strategies
✅ Monetization & retention tactics that scale

If you’re building or scaling a consumer app, this one’s for you.

👇 What would YOU want to ask someone who scaled in a red-ocean market?

02/11/2025

From pro fishing to startup fails… we’ve got dad jokes for every niche.
😂 “Spent more on hoodies than hosting” — too real, right, founders?

Tag a friend who needs a laugh today 👇

09/10/2025

Most devs chase downloads.
The smart ones chase retention + ARPU.

Join our next livestream with Michael Rotella (ex-Weight Watchers, Verizon) as he breaks down:
🔸 Retention + ARPU > Acquisition
🔸 Turning installs → subscribers in 24h
🔸 The habit-loop behind top free→paid apps
💥 Stop buying users. Start keeping them.

🎥 Live soon — don’t miss it.

01/08/2025

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:
✅ What makes an app “EPIC” and worth a 7-figure exit
✅ The MOATs that boost your app’s valuation
✅ Why branding, retention & community are make-or-break
✅ How to prepare for a successful app exit or acquisition

https://youtube.com/live/3zIQDhcwMv4?feature=share

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app foun...