06/12/2026
A toothpaste company just quietly killed traditional market research… and almost nobody noticed 👀
They made AI roleplay as real customers instead of forcing ratings.
The results matched real human surveys shockingly well.
But here’s what everyone got wrong —
This doesn’t prove AI can predict what people will actually buy.
It proves AI can simulate how people answer surveys extremely well.
Which means brands can now squeeze thousands of customer tests into a single night.
Traditional research just got brushed aside.
Market research isn’t dead.
It’s just no longer in mint condition 😏
So tell me honestly —
Is AI replacing market researchers…
or just becoming the world’s cheapest focus group?
Drop your take below 👇
Save this if you’re building or marketing products