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Welcome to nitchme. We create social awareness and presence for business owners on social media plat Welcome to Nitchme.

We create social awareness and presence for business owners on social media platforms. Our goal is to share your Brand Story with everyone out there, while enjoying what you do.

31/12/2022

As we enter into a new year, it is a time for reflection and renewal.
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It is a chance to let go of the past and embrace the future with hope and determination.
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It is an opportunity to set new goals, make positive changes, and strive for growth and improvement.
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The new year is a blank slate, full of possibilities and potential.
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It is a time to embrace change and embrace the unknown, with courage and resilience.
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It is a time to be grateful for the blessings of the past and to look forward with optimism and enthusiasm.
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So let us embrace the new year with open hearts and minds, and make it a year of progress, success, and fulfillment.
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Let us make the most of every moment and seize every opportunity that comes our way.
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Let us be kind and compassionate to ourselves and others, and let us work together to create a brighter and more promising future for all.
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Happy New Year,
Travis Santos and The Nitchme Team

07/09/2022

If you’re not sure, start thinking. Because it’s not as far fetched as it might sound.

The total estimated advertising reach available this year on Instagram is 928 million people. It might cost a hefty number in ad spending, but the number itself is astounding.

Instagram provides a way to reach anybody in the world in such a unique way.

You can transform your entire business by talking to customers in an intimate way through relationship building, interactive content, and so much more.

No matter how niche your business might be, there is an audience to advertise to that fits your customer profile on Instagram.

Instagram also touts engagement rates between 2% and 7%. Much higher than other competing social media platforms. So we have to ask…

What is your current Instagram strategy for business?

03/09/2022

Women dominate the Instagram world. They traditionally have higher follower counts but the most staggering statistic is something different.

Women receive five times more likes on the average photo than men receive.

While Instagram has always been predominantly a female platform, this statistic shows just how large the gap really is. The world of male influencers is much more difficult.

Although, it is important to remember that total likes on a photo is not the only metric that matters.

It also creates opportunities on the platform too. Men can do cross-promotions with female influencers to gain exposure to a wider audience. This tactic has grown in popularity recently with many influencers trying this out.

However, females will reign supreme for the time being. 38% of all women online use Instagram. In comparison, only 28% of all men online go on Instagram.

Ladies… Keep it up!

30/08/2022

In fact, 47% of millennials use Instagram as a messaging app. We are starting to see a shift on these platforms.

They are more than just information. Users are looking for a communication-centric social network. They want to engage with others on the platform.

This provides an immense opportunity for businesses. DM your millennial customers. They will answer. And they might even post your message to their followers.

That’s increased exposure for your brand. All by sending one simple DM.

Use your DMs as an opportunity to humanize your brand and communicate one-on-one with users. It is a chance to collect feedback and build relationships with customers.

The best strategy is to incorporate photos, videos, and GIFs into your DMs.

Be quick to respond to customer service requests and always show you care about the customer.

You can even create quick reply templates in the Instagram app. This helps to respond to common problems quickly.

Test different strategies to find what works best for your business.

Just remember - Stay active!

28/08/2022

It might seem like Instagram is so crowded. It’s difficult to stand out.
But did you know?
Only 5% of accounts post once or more per day.

That’s a very low number. The competition for businesses to gain traction and succeed on Instagram is much lower than we think.

The Instagram algorithm favors businesses that post high-quality content with frequency. They want users to stay on the apps, so with strong engagement rates, you will be seen more.

The low supply of content for the high demand for consumption needs you to post every day.

In fact, accounts that posted 7+ posts per week saw the highest growth in followers with over 56% higher than those posting less.

Building more content creates consistent growth for your brand.

Don’t fear the unknown. Just be consistent!

24/08/2022

Instagram accounts for over one-quarter of Facebook’s total ad revenue. As a comparison, YouTube only accounts for 2% of Google’s total revenue.

This just shows how powerful of a platform Instagram has grown to become.

Instagram users are loyal and devote so much time per day to using the app. This creates advertising opportunities for Instagram to make their money on every user.

This explosive growth in ad revenue can be attributed to the collaboration with creators Instagram has devoted resources to. There have been deals developed to give creators a share of the revenue for their continued content creation on the platform.

Users with massive followings who have loyal audiences are the perfect target for collaboration for the Instagram team.

The integration between Facebook and Instagram was also made seamlessly to allow for easier multi-platform use. The goal is to allow businesses to run ads on both platforms without much confusion. Clearly, it’s working.

As the engagement rates on Instagram continue to rise, it makes you wonder if it will ever become bigger than Facebook itself.

21/08/2022

Instagram users come to the platform to see something new. Ideally, they want to be WOW’d.

The growing popularity of hack videos or how-to tutorials continues to explode and rank as the top-performing videos on Instagram. Businesses and brands are starting to take notice too.

To get started.. Start thinking of things you can teach your audience.

For example, fitness brands can post how-to stretch videos before a run. The opportunities are endless.

The key is to make it centered around a common problem a customer of yours will face. The short video solves this problem by providing an easy-to-understand solution.

As consumers, we want the quick result delivered to us in a short, but informative way.

With video consumption on Instagram continually on the rise, consistent creation of new videos will drive traffic to your Instagram page for better engagement rates.

Get creative and start teaching!

18/08/2022

Instagram is sneakily becoming a leading platform for American adults to get their news. The number has steadily risen and currently, 14% of American adults use Instagram as a primary news source.

Does that seem low?

The number for Twitter is 17%. Twitter is widely considered the number one social media platform for news. Instagram is closing in quickly.

As new algorithm changes occur, brands are finding new ways to share relevant news on the platform for users to consume and engage with.

With the adoption of Instagram as a reliable source for news, businesses need to find ways to incorporate this into their strategies.

For example, Shopify uses its Instagram page as a way to incorporate its own brand voice into relevant news topics.

The key is to add a human element to your page.

Be yourself!

16/08/2022

American Express used a forward-thinking and creative approach to latch onto the popularity of Coachella to drive engagement for a brand awareness campaign. With the use of a hashtag.

. Not only does a hashtag allow Instagram users to click and view all the photos shared with the hashtag. It also creates an easy-to-track method to gauge the campaign’s success.

The goal of the campaign? To drive awareness about new prizes and other features for American Express members who used their Amex information to register on the Coachella app.

Simple, right? But how did they do it?

Well, American Express was able to get high-level celebrities to post relevant photos using the hashtag.

Brands have finally figured out how valued the dedicated audiences to celebrities are. Their influence is invaluable and shares on Instagram spread quicker than any other form of advertisement.

The campaign generated over 140,000 likes and 15 million unique views.

That’s 75 times more people than the average Coachella attendance. Not bad, right?

12/08/2022

It took Airbnb 12 years to go from a small startup to a 100 billion-dollar company. A large portion of this growth can be attributed to creative Instagram marketing campaigns.

Airbnb is quick to take notice of new trends. A perfect example of this is influencer marketing and its quick ability to incorporate it into their strategy.

The initiative began in late 2015. Here’s how they did it…

Mariah Carey was the first major celebrity to book a luxury Airbnb stay. The marketing team didn’t waste this opportunity. They were able to collaborate with Mariah for a sponsored IG post that garnered nearly 50,000 likes and comments.

The explosion in exposure opened up a new world for Airbnb.

Airbnb began sponsoring posts from key celebrities in exchange for luxury stays in Airbnbs. The goal was to reach a wider audience and change the perception of the company.

If you want luxury, choose Airbnb.

The strategy went even further to events when Lady Gaga posted a photo of her Airbnb in Houston at the Super Bowl.

Or when the likes of Wiz Khalifa and Drake did the same for Coachella.

It took 37 posts for Airbnb to reach a total of 966 million Instagram users in 2 years.

Tapping into other people’s audiences is a great way to achieve explosive growth.

09/08/2022

With so many social media platforms, businesses struggle to pick one and try to focus on them all. This is an unsustainable strategy. Scattered efforts across the platforms will have you underperforming.

So what can you do?

The best decision is to pick one platform and go all in. Grow your brand here and after you gain traction, work outward and incorporate more social media into your business strategy.

We recommend Instagram. And it’s not even close.

The engagement rates on Instagram are 15 times higher than those on Facebook.

Considering Twitter? Instagram has engagement rates 20 times higher than them too.

The Instagram platform continues to evolve with new features that make it even easier to communicate with customers.

Photos and videos also reign supreme. It is a platform where consumers go to find new products and escape reality for a bit.

The businesses that can tell their own brand story creatively will win.

There has never been a better time to go all-in on your Instagram marketing than right now.

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