16/07/2026
One of my favorite things about Movement Advancement Project is how they use research, data, and mapping to better understand the challenges communities face and create a path toward a more inclusive and equitable future.
So I challenged myself: what would their brand look like if it evolved for today?
This unofficial concept redesign focuses on bringing more movement, energy, and purpose into the identity while staying connected to what MAP represents. The new mark uses subtle map-inspired elements, flowing letterforms, and a brighter color palette to reflect progress, direction, and the communities they serve.
This was a fun exercise in exploring how thoughtful design can help tell a bigger story. I hope they like it and I hope you like it.
What do you think…does this direction feel like MAP?