25/09/2026
Brand Identity Throwback
One More Bite is a premium protein brownie brand positioned somewhere in between gourmet indulgence and functional wellness.
Its primary audience is the health-conscious individuals, fitness enthusiasts, and foodies looking for functional nutrition without compromising on taste or even aesthetic presentation.
It provides a warm, comforting foundation instead of a stark, sterile clinical white like in the health industry.
Choosing the cream color wasn’t because I liked it but grounds the brand in a more realistic, kitchen-made atmosphere, reassuring the consumer that they are eating real baked goods rather than processed food.
Another thing is that protein bars sometimes rely on aggressive primary colors so choosing the powder blue disrupts the typical visual language and changes it from a gym snack to a daily staple.
By transforming a functional health snack into an elegant daily indulgence, One More Bite proves that healthy living can feel as rich, thoughtful, and delicious as a homemade bakery treat.