Head of Brands

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Head of Brands

An authentic storyteller & creative problem solver building dream brands for female business owners.

10/02/2026

European cities are always a great reminder that good design is all around us.

On a recent trip to Paris, here are some examples I took note of. 🇫🇷

09/02/2026

Who else has become a Bad Bunny fan since the Super Bowl Halftime performance?!? 🔥

I loved analysing the performance and finding so many layers and hidden meanings. 👀

I genuinely teared up watching it, it was so moving and had such powerful messaging from start to finish! A true Masterpiece ✨

05/02/2026

Skims is a constant rule breaker when it comes to their brand, but how are they still so “on brand”? 👌
Let’s break this down in simple terms.

Rule 1: Keep one core element.
For Skims, that’s their logo. Even with campaigns or collaborations, you still recognise the brand instantly because of its unusual font. No other lingerie brand positions themselves like this in the space.

Rule 2: Change things for a reason.
New product drops, new categories, collaborations, Skims isn’t afraid to adapt to context. Nothing changes just for the sake of it, it’s always intentional.

Rule 3: Make it feel familiar.
Even when visuals shift, the brand ex*****on still feels like Skims. They always prioritise customer experience and love a good photo opportunity! Customers feel at ease and want to interact with the brand.

But there is the balance and this can be a fine line! 😅
If everything is fixed, your brand can’t grow. If everything changes, it won’t be recognised.

03/02/2026

I was invited to tour HQ in Germany and wasn’t expecting this!👀

Stepping into the building, you immediately feel how intentional this brand is. From the purpose-built architecture to the iconic green glass bottles and orange accents woven throughout, everything has a story behind it, and you know I love a good concept! 😏

I learned that even the iconic bottle shape was designed specifically to survive being dropped, considering shipping over the last 90 years ago, it was such a success it’s never been changed 👌

But what got me… for a brand distributed in over 150 countries, they run a lean operation with only a thousand employees worldwide, that’s insanely impressive!😅

After tasting some of the bespoke cocktails, I got a whole new taste (excuse the pun!) for what Jäger actually is. Safe to say I’m converted and I can leave those Jägerbomb college memories to rest 😂

Big thanks to for the walkthrough and the amazing German hospitality 🙌🇩🇪

29/01/2026

Raise your hand if you’ve ever been personally victimised by a brand. Yeah, me too 🙋🏻‍♀️

There’s nothing worse than being promised one thing and walking away feeling disappointed by the experience.

This is what that kind of disappointment does to us as customers:

– It quietly breaks trust, which is why we don’t go back.
– It makes us second-guess future decisions, prices feel harder to justify and we start looking elsewhere.
– It lowers how good we think the brand is. It just doesn’t feel worth the hype anymore.
– It creates distance. We don’t get angry, we just disengage (which is worse if you ask me!😬) and the brand becomes forgettable.

This is how brands lose relevance.
Not in one big moment, but slowly and quietly over time. 🫥

Have you ever been let down by a brand? Let me know! 👇

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