Head of Brands

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Head of Brands

An authentic storyteller & creative problem solver building dream brands for female business owners.

10/02/2026

European cities are always a great reminder that good design is all around us.

On a recent trip to Paris, here are some examples I took note of. 🇫🇷

09/02/2026

Who else has become a Bad Bunny fan since the Super Bowl Halftime performance?!? 🔥

I loved analysing the performance and finding so many layers and hidden meanings. 👀

I genuinely teared up watching it, it was so moving and had such powerful messaging from start to finish! A true Masterpiece ✨

05/02/2026

Skims is a constant rule breaker when it comes to their brand, but how are they still so “on brand”? 👌
Let’s break this down in simple terms.

Rule 1: Keep one core element.
For Skims, that’s their logo. Even with campaigns or collaborations, you still recognise the brand instantly because of its unusual font. No other lingerie brand positions themselves like this in the space.

Rule 2: Change things for a reason.
New product drops, new categories, collaborations, Skims isn’t afraid to adapt to context. Nothing changes just for the sake of it, it’s always intentional.

Rule 3: Make it feel familiar.
Even when visuals shift, the brand ex*****on still feels like Skims. They always prioritise customer experience and love a good photo opportunity! Customers feel at ease and want to interact with the brand.

But there is the balance and this can be a fine line! 😅
If everything is fixed, your brand can’t grow. If everything changes, it won’t be recognised.

03/02/2026

I was invited to tour HQ in Germany and wasn’t expecting this!👀

Stepping into the building, you immediately feel how intentional this brand is. From the purpose-built architecture to the iconic green glass bottles and orange accents woven throughout, everything has a story behind it, and you know I love a good concept! 😏

I learned that even the iconic bottle shape was designed specifically to survive being dropped, considering shipping over the last 90 years ago, it was such a success it’s never been changed 👌

But what got me… for a brand distributed in over 150 countries, they run a lean operation with only a thousand employees worldwide, that’s insanely impressive!😅

After tasting some of the bespoke cocktails, I got a whole new taste (excuse the pun!) for what Jäger actually is. Safe to say I’m converted and I can leave those Jägerbomb college memories to rest 😂

Big thanks to for the walkthrough and the amazing German hospitality 🙌🇩🇪

29/01/2026

Raise your hand if you’ve ever been personally victimised by a brand. Yeah, me too 🙋🏻‍♀️

There’s nothing worse than being promised one thing and walking away feeling disappointed by the experience.

This is what that kind of disappointment does to us as customers:

– It quietly breaks trust, which is why we don’t go back.
– It makes us second-guess future decisions, prices feel harder to justify and we start looking elsewhere.
– It lowers how good we think the brand is. It just doesn’t feel worth the hype anymore.
– It creates distance. We don’t get angry, we just disengage (which is worse if you ask me!😬) and the brand becomes forgettable.

This is how brands lose relevance.
Not in one big moment, but slowly and quietly over time. 🫥

Have you ever been let down by a brand? Let me know! 👇

24/11/2025

Let’s talk about it 👇

Your logo is one of the smallest parts of your brand. 👀What takes priority? Your customer experience, what your brand stands for, how you speak to your community, that’s way more important!✨

Your brand voice is how you speak to your audience. You must be worth listening to and how you speak to them is important. If you want a premium brand but speak too casually that’s mixed messaging. Anything that’s confusing to your audiences is a missed opportunity. 🫠

Your personal brand will always outperform your company brand because PEOPLE BUY FROM PEOPLE! The sooner you start showing up, the sooner you’ll see the results you want 💅

Just because the big boys do it doesn’t mean you’ve to jump on the bandwagon. So many founders think that being small is a negative when it’s anything but! The big brands envy where you’re at because you’re more relatable and can be more authentic so lean into that! 🔥

If you want to grow your brand in 2026 in a way that’s strategic and gets you results then DM me ‘BRAND’. I’m taking in 3x people that are actually serious about results 🚀

Brand building branding brand strategy personal brand business brand

21/11/2025

Imagining your vision and actually seeing it come to life? Two completely different feelings. 👀
The brands we work with, like Shannon know their brand deserves better. They have the vision. They can picture what it could be. But when we present the final work, the reaction is always the same… “This is even better than I imagined!”

Shannon had everything: the vision, the expertise, clients ready to transform. But every time she sat down to create content, she’d get stuck obsessing over how things should look instead of actually coaching.
Now? Her brand works for her.

Colours set. Fonts locked in. Templates ready. The vibe is consistent. She just shows up and creates, confidently 🔥

Her brand foundation, Reform, lets Shannon focus on what she’s actually brilliant at, helping women transform their lives.

This is what happens when your branding stops being something it could be and becomes what it should be. You get your creative energy back for what actually matters.

So what’s holding you back from stepping into your creative energy?
If it’s your brand, DM us “BRAND” and let’s fix that! 🤩

13/11/2025

1. What do you want to be known for in your industry?
Get crystal clear on this. Choose your title, embody it, and communicate it at every touchpoint. Clarity creates authority.

2. What actions are you willing to take consistently to build that identity?
Most of the time it’s not an education problem, it’s an implementation problem. We build a plan that fits your lifestyle while pushing you just outside your comfort zone, because growth doesn’t happen inside it.

3. What habits, excuses, or distractions do you need to cut to actually make it happen in 2026?
A lot of the work I do is rooted in mindset and your beliefs around money and success. When we shift that, everything shifts - your growth, your visibility, your audience, and yes… your income.

These are just the starting points of the strategy work I do with my brand-building clients. If you’re ready to be seen as the leader you are in 2026, DM “personal brand” and let’s build it.

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