Erik Hoffmann

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Erik Hoffmann Invest in Yourself. Make Bold Moves. Simplify. Have Fun. 🙂

01/04/2025

People fail because of the wrong expectations

People fail not because of picking a wrong strategy, but because they think it's gonna be easy.

It's always at least 3x harder and takes 3x longer.
.. but if you don't give up, you'll get 10x bigger results.

Yes, 10x bigger results than the effort you put in.

P.S.: Sharing these to remind myself too, but if you’re curious, more insights are on my YouTube channel: https://www.youtube.com/

31/03/2025

Overestimate ONE month, underestimate ONE year...

When you start a new project or new strategy, it's hard.

It requires a lot of effort at the beginning without seeing almost any results.

And in today's world full of distractions, it's easy to switch.
But if you do it, you'll start the same cycle again. Right from the beginning.

The results will come. Stick to the plan.

P.S.: These reminders are for me, but if they resonate with you, check out more on my YouTube channel: https://www.youtube.com/

28/03/2025

Marketing is just a fancy 9-letter word for testing

Having 3-5 ads that bring clients constantly requires more tries than you think.

When you test more, you will win more.

As Hormozi says:

"Marketing is just a fancy 9-letter word for testing."

P.S.: These business reminders are for myself, but if you find them helpful, you can find more on my new YouTube channel here: https://www.youtube.com/

27/03/2025

You might be the WORST boss for yourself.

The phrase "I want to be my own boss" has destroyed so many lives...

Not because it's wrong to be your own boss, but because most people cannot lead themselves....
.. they struggle to hold the bar high....
.. and they fail.

Don't be like them.

P.S.: These business reminders are for myself, but if you find them helpful, you can find more on my new YouTube channel here: https://www.youtube.com/

26/03/2025

Either the business is growing, or the business owner is growing.

If nothing is growing... "Houston, we have a problem."

P.S.: Sharing these to remind myself too, but if you’re curious, more insights are on my YouTube channel: https://www.youtube.com/

25/03/2025

Opportunity looks like an opportunity only looking back

"You're so lucky, you were at the beginning of the webinar strategy... it was converting like crazy those days."

"You're so lucky, you were at the beginning of the LOW TICKET strategy... it was converting like crazy those days."

Those days, it looked like risk. It looks like the opportunity ONLY looking back.

"Today, the reward funnel strategy looks like risk". (for some of you).

P.S.: These business reminders are for myself, but if you find them helpful, you can find more on my new YouTube channel here: https://www.youtube.com/

24/03/2025

Going fast is easier than going slow...

Imagine driving a car at 50 km/ hour (30 miles per hour). You have so much time to look at many distractions. Big tree in the garden, smoke rising from the chimney, kids playing football...

When you drive at 200 km/hour (130 miles per hour), you don't have time for distractions. You're super focused on what matters.

The same with business.

It's easier to keep focus on what's important when you go FASTER, not SLOWER.

P.S.: Sharing these to remind myself too, but if you’re curious, more insights are on my YouTube channel: https://www.youtube.com/

21/03/2025

Hard work is overrated, challenging work is underrated.

You can access the flow state the easiest when you do the work that is only 4% harder than your current skills.

Overthinking is the biggest killer of productivity.

P.S.: These reminders are for me, but if they resonate with you, check out more on my YouTube channel: https://www.youtube.com/

20/03/2025

People do more for OTHERS than for themselves

This is a weird concept but we do more for others than for ourselves:
- meeting deadlines to get the work done
- make money to pay the tax bill on time
- do better quality work for others

It's weird, but we can use this concept to help ourselves thrive too. Here's how.

P.S.: These business reminders are for myself, but if you find them helpful, you can find more on my new YouTube channel here: https://www.youtube.com/

19/03/2025

1 activity that can double you sales overnight

The #1 activity that can double your sales is NOT:

- focusing on your sales pitch
- making better videos
- creating more ads

These activities are GREAT and important, but there is ONE that, once you start doing it, can double your sales overnight.

Here's how.

P.S.: Sharing these to remind myself too, but if you’re curious, more insights are on my YouTube channel: https://www.youtube.com/

18/03/2025

You won't be LESS busy... Fix it now.

P.S.: These reminders are for me, but if they resonate with you, check out more on my YouTube channel: https://www.youtube.com/

17/03/2025

What's your REAL loyalty to your business?

P.S.: These business reminders are for myself, but if you find them helpful, you can find more on my new YouTube channel here: https://www.youtube.com/

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