Samuel Woods

04/10/2024

Sam in 2022: We'll definitely get to text-to-movie or TV show.

Haters: Bahahaha you clown, AI will NEVER...

Sam in 2023: We'll get to text-to-movie or TV show, probably by end of next year.

Haters: But but but AI CAN'T...

Sam in early 2024: End of this year, research labs will have text-to-movie or TV show and it's only a question of how much they'll release publicly by then.

Haters, what else you got?

22/07/2024

I published an essay last year called:

The Revenge of Beauty (in the Age of AI)

The premise is simple:

After 300 years, Beauty is coming back for her revenge, with AI in one hand, Discernment in the other—and ready to exact Judgment.

Since then, I've spent my own cash on awareness ads across networks, set up honeypots, and attempted to target specific cohorts and groups of people.

Why?

To advance my cognitive agenda.

And to make it clear that Beauty is, in fact, coming for her Revenge.

Obviously, I'm not saying Elon has seen anything from me.

What I am saying:

I've been seeding the zeitgeist with my talking points for years now.

Discernment
Perspective
Judgment
Sense of Taste

And a lot more.

I've repeated these for years, on podcasts, in conversations, to influencers of all kinds, to their audiences, to people in key position in private conversations. Spending money on ads, spending time on outreach.

One way or another, I aim to change the conversation.

Because Beauty is coming hard and fast for her Revenge.

10/06/2024

Yet ANOTHER scammer "Tim Baird" taking my sales page (word for word)...

Training product (not even changing anything)...

And selling it as their own.

"Tim Baird" is likely a fake name, although I have a shortlist of who it might be.

Reported to Stripe, Beehive, etc.

It's all so tiresome. This has happened with every training I've done.

(Then we have the fake profiles shilling coins and crap).

I'm not talking about people "borrowing liberally", which is its own thing (pretty scammy too).

I'm talking about a lot of people take everything, don't even bother editing/renaming, etc. and present as their own.

The sales page is word for word mine.

And so is the training "Tim" is selling.

04/06/2024

Absolute banger

"Stochastic parrot!" the NPCs seethe and wail

"Buy my mega prompts!!!1" the jokers scream

I don't even bother trying to talk to them anymore

I'm just doing my Quest

See you on the other side?

04/06/2024

Really fascinating paper, a great read.

Interesting implications.

22/03/2024

This time last year (2023) I said we'll see video models producing TV shows and movies by end of 2024.

Right on schedule.

13/02/2024

In the next 6-12 months, AI is becoming a lead producer in creative content.

Doesn’t matter how creative (or not) you think it is.

As AI is testing into the top 1% of creativity amongst humans, you will no longer have that advantage over AI-generated content as you did in the past.

Generative AI learns from what it does and what you give it as inputs and feedback.

In the end, it will be taking all this advice and generating content more creative and at scale than a human could ever do.

What AI cannot have (yet) is Positioning and Perspective.

If you take your own, unique perspectives on certain topics and use positioning in order to be unique, AI won’t (at this point) be able to produce the same content you do.

But you could provide your perspective and have, say, Claude brainstorm and write from that perspective.

Even if you become really profound in certain topics and become an expert, generative AI can learn from your content if given the opportunity, and generate creative content just like it backed by everything put on the internet for the past 20 years.

You can’t be smarter than AI, from a content creation perspective.

You have to be unique and take your own personal position on the things you preach.

For marketers, this might be positioning your ads not based on company knowledge, consumer data, or metrics, but based on how you can stand out from the competition.

Look at a tool like Albert.ai that can analyze hundreds of different ad campaigns and create one of its own for your marketing team and product in mere seconds.

In the next few years, tools like these are only going to get more powerful, and are going to kill the research and trend market.

If you’re just like every other marketer or company posting about the same topics in the same way, you’re going to end up in the race like all the others.

If you spin that and create a brand, while taking positions, you’ll end up attracting a larger audience.

Not because you’re better than anyone, but because you’re someone different.

Artificial Intelligence Marketing Platform

12/02/2024

AI is a co-writer, collaborator, and creative assistant.

The writing (and creative) process is the evolution of an idea into its final form through a progression of thoughts and actions.

And...

AI can augment, enhance, and expand what you do at every stage.

AI can be an amazing improvisation partner.

It’s an endless stream of “yes-and” and “no-but”.

09/02/2024

I’m firmly on “Team Human”, as the cool kids like to say these days.

Humans must be squarely at the center of AI development.

Or in yet other words, making sure AI are tools that humanize us, not dehumanize us.

Or as I like to say:

Use your sense of taste, discernment, judgment, perspective and wisdom to leverage AI tools as tools for creative outcomes—compelling marketing for amazing products that people love.

I know, words like “discernment” and “wisdom” sound out of place in a newsletter about AI for business and marketing.

But after working with AI and Machine Learning for marketing, over about 7 years now, trust me when I say:

Copy-pasting prompts you paid a few bucks for, no matter how impressively long, will not help you in the long run.

Develop your creativity, sharpen your imagination, become a tastemaker, practice your decision-making, form a perspective.

Tools and prompting are not your unfair advantage.

Being human is.

This will soon become an active choice you have to make, because synthetic data renders human-made data obsolete, in many cases.

Decide today.

06/02/2024

Altman says that this new generation of the large language model that powers ChatGPT will be "fully multimodal with speech, image, code, and video support."

Is this good news for marketers?

For us marketers, this just means ChatGPT is going to be even more useful and most likely eliminate the use of one of the AI tools for video.

05/02/2024

AI can either dehumanize us.

Or help us become more human.

If you ignore the hype around ChatGPT and everything else for a minute.

Here’s what’s really going on:

AI can either be a tool for total surveillance and control.

01/02/2024

Quick $10,000 lesson:

Great offer, no sales → Traffic problem

Great traffic, few sales → Offer problem

Great traffic, great offer, and few sales → Conversion problem

Know your problem first.

Solving it will be easier.