Kwerks

Kwerks A marketing newsletter that delivers 2 min actionable tips based on behavioral science concepts.

The lag effect suggests that we retain information better when there are longer breaks between repeated presentations of...
24/12/2021

The lag effect suggests that we retain information better when there are longer breaks between repeated presentations of the information. The longer the time between repetitions, the more likely we are to remember it.

So it is important that we allow more time to pass before we retarget our potential customers.

Imagine going to a store and you see 2 different signs which say,1. Get 10 pieces of chocolate for 500 rupees2. Get 50gm...
17/12/2021

Imagine going to a store and you see 2 different signs which say,

1. Get 10 pieces of chocolate for 500 rupees

2. Get 50gms of chocolate for 500 rupees

Now which is easier to understand?

This works because we firmly ingrained to use non-scientific numbers as they are easier to interpret.

Know more here - https://kwerks.substack.com/p/kwerks-2-saying-10-pieces-is-better

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