Workshops2GO

11/08/2014

Is your brand your company's hero?

Does your brand strategy drive your overall business strategy? Is it more encompassing than just a logo? When doing their jobs, does everyone in the organization think “I am the brand?” Are you going far enough to ensure that your brand is the signal of trust that represents the sum of your customers’ experiences and how those experiences meet their expectations – a promise made and a promise kept?
For more detail or to comment, visit the Insights On-Site blog – http://workshops2go.com/blogs/insights-on-site – an idea exchange for entrepreneurs, marketers and communicators.

22/07/2014

A Matthew Capala SearchDecoder.com interview with Dan Dewine featuring 10 focusing questions to ensure your entrepreneurial, corporate or social idea or venture stands up and stands out.

Don’t Rush into a “Business Plan.” Many people will tell you that the only way you will get your idea supported is by creating a business plan. And, just as many others will tell you that no one serious about funding your idea will take the time to read a full 20 to 50 page business plan (at

15/07/2014

It’s never too late …
… to be who you might have been.
Today’s norm is that everything around us keeps transforming. So we had better keep changing as well. Are you controlling your own destiny as much as you can? How well are you handling the change that life is throwing your way?
Excerpted from Workshops2GO … http://workshops2go.com/collections/workshops/products/entrepreneurial-thinkers-handbook
For more detail or to comment, visit the Insights On-Site blog – http://workshops2go.com/blogs/insights-on-site – an idea exchange for entrepreneurs, marketers and communicators.

practical workshop, entrepreneurship basics, ideas, expand thought processes, think like an entrepreneur, taking new idea from concept to reality, innovators,

07/07/2014

Who do you have to outrun?
The "fable" of the gazelle and lion is inspiring. It sums up two keys of entrepreneurial thinking: urgency and attitude. It doesn’t matter if you are a lion or a gazelle. In a competitive world, ask yourself if you’re running fast enough?
Visit Insights Onsite to see the story -- http://lnkd.in/dtfqtUi – an idea exchange for entrepreneurs, marketers, communicators. http://workshops2go.com/collections/workshops/products/entrepreneurial-thinkers-handbook – an idea exchange for entrepreneurs, marketers, communicators.

24/06/2014

Rear-View Mirror or Windshield? Is your strategic view looking ahead or behind? Is it pushing hard to find opportunities in unmet or under-met market needs?
Excerpted from Workshops2GO Marketing/Communications Plan Modeling in 10 Steps
Visit Insights Onsite -- http://lnkd.in/dtfqtUi – is an idea exchange for entrepreneurs, marketers and communicators.

workshop, building a thorough, actionable marketing program, organized,process,tools, single-page visual roadmap, plot plan's direction, strategic, tactical,

17/06/2014

Presentations can be your most important work. They're how many people form their attitudes and perceptions about you. The reality is there's always room to get much better. Excerpted from Workshops2GO Presenting/Communicating … http://lnkd.in/dCwPR_7 Visit http://lnkd.in/dtfqtUi -- an idea exchange for entrepreneurs, marketers and communicators

comprehensive approach, improve, skills, prepare, build confidence, deliver, speech, sales pitch, presentations, entrepreneurship, strong presenting abilities

09/06/2014

“The problem with that is …” If you've developed a marketing plan, then you've heard “idea killers” in the form of the Seven Signs of Stagnation. Can you relate? “Exhilaration is that feeling you get just after a great idea hits you and just before someone tells you what’s wrong with it.” Excerpted from Workshops2GO … http://lnkd.in/dWZEF6j Visit the workshops2go.com blog – http://lnkd.in/dtfqtUi – for more detail and an idea exchange for entrepreneurs, marketers and communicators.

11/04/2014

Together we’re all different.
Frame of reference weaves the fabric of who we are. It’s unique for each of us -- like a fingerprint or our perceptual DNA.
It evolves from a complex combination of factors that shape our perceptions, how we think and how we form our attitudes and opinions, resulting in how we see the world differently from one another.
A broad frame of reference merges left brain and right brain thinking. Is whole brain thinking built in to your “marketing awareness meter?”
Excerpted from workshops2go.com … Entrepreneurial Thinking Handbook module.
Workshops2GO alumni (customers) receive free access to the Insights On-Site blog ... a source of information and an idea exchange for entrepreneurs, marketers and communicators.