08/31/2026
Caption updated: He had the record. Now he has the brand to match.
Joseph Younes wins cases most firms never see. He’s recovered $200M+ in personal injury cases, but nothing about his brand said it.
He’s a partner at BD&J. He wanted a brand of his own, under his own name.
So we built it from zero - the identity, the logo, the website. Three directions explored. One chosen. Every decision made the way he takes cases: fewer, deeper, on purpose.
A serif that means business. A palette that doesn’t shout. A website built to close. A brand that looks like a firm you’d hire. An ad system ready to switch on.
In a category that screams, Joseph Younes lowers his voice. And wins.
Joseph Younes × icepop