3ANGLES

31/10/2021

22/06/2021

Get out of the bubble.
When you spent most of your days working on your product, you lose perspective.

It gets harder and harder to remember that your new prospects have never seen your brand and your product and how it looks to them.

But it's not about you; it's about them.
It's not about the product; it's about their benefit.

"People don't buy what you do; they buy why you do it" - Simon Sinek. And they buy what solves their problem and bring added value: benefit.

Of course, your product needs to solve a functional and tangible problem, but what matters the most is the emotional benefit associated.
It can be the peace of mind, empowerment, self-esteem boost, inspiration, or simply the confidence and trust that your brand inspires.
But that's what you need to talk about first, not the boring list of facts and specs of your product.

🎯 Every Tuesday, brief & applicable brand strategy insights

08/06/2021

Brand strategy can help with so much more than your image:

It's a guide that will lead your company for the years to come,

creating a tribe of customers and employees following along on the journey,

A tribe that cares about much more than the product you offer, but what it means to them and for the world.

Want to be more aware of what Branding means?
Next time you buy a product, ask yourself, what kind of person am I for choosing this Brand over another.

🎯 Every Tuesday, brief & applicable brand strategy insights

02/06/2021

🎯 Every Tuesday, brief & applicable brand strategy insights⠀

26/05/2021

have any questions about your Brand positioning?
Use code FREEAUDIT for a free consultation

I am an entrepreneur passionate about creating. For the last 10 years, I’ve worked in design and marketing, creating new identities for brands worldwide and mostly in Asia. I decided to dedicate my efforts to help international start-ups adapt to American and European markets. The 3ANGLES process ...

11/05/2021

🎯 Every Tuesday, brief & applicable brand strategy insights

04/05/2021

New design for the weekly posts, what does it inspire you?
🎯 Every Tuesday, brief & applicable brand strategy insights⠀

04/05/2021

"Use the force you must. Differentiate Identity Design and Brand you will."
Identity is the tangible design (logo, colors, font, etc), a Brand is a feeling inspired by the look & feel & experience.
Happy Star Wars Day! May the 4th be with you!

27/04/2021

🎯 Every Tuesday, brief & applicable brand strategy insights⠀

20/04/2021

🎯 Every Tuesday, brief & applicable brand strategy insights⠀
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