Oden

08/06/2020

Gah we miss seeing each other all week. Small talks in the kitchen, crossword puzzles at lunch, an occasional happy hour, or two…

It was so refreshing to get to come together as an office last Friday for a little bit of fun! Thanks The Go Game for providing an excellent platform for some friendly competition. Congrats to the O-Vengers for their victory! Peter’s never gonna let us live this one down.

28/05/2020

Live from 158, it’s Saturday night! Or Thursday afternoon? Monday Morning?

Hard to keep up with the days when working from home…but Todd’s “Live from 158: Oden Weekly Updates” series has helped our team stay informed and on track. Always good to see a familiar face (and a familiar place!) while staying home and staying safe!

06/05/2020

It’s time to bid farewell to our spring marketing intern, Madison Harrison! Her internship has been anything but normal, but she did such an amazing job adjusting to a remote internship to help our team. We’re gonna miss her, but we can’t wait to see what her future brings! Thanks for all the great work, Madison!

And for a great way to support local artists, check out Madison’s business, MadAir Decks (https://www.madairdecks.com/). She sells custom skateboards and longboards designed and drawn by local Memphis artists! 🛹🎨

09/04/2020

When things get crazy, it’s important to come together. Here’s some of our team meeting from home, together! Thanks to Ad Council for uniting the marketing and advertising community and reminding everyone to and be .

31/03/2020

Talk about work-life balance! Some of us have had our furry—or not so furry—friends to help keep us company while working from home and social distancing.

17/03/2020

Many of you know remote working is already part of Oden’s culture. As of today, many of our Memphis team members will also work remotely from their homes.

If you hear a toddler laugh or a dog bark while on a call with us, know that we’re doing everything we can to support our clients and keep our team healthy and safe.

We’ll all get through this together!

12/03/2020

Ever think about why some websites or apps are easy to use and others make you want to pull your hair out? The “secret” behind intuitive products is that they work the way a user expects them to work, i.e., they are “usable.”

Creating positive user experiences is our end goal for everything we develop for our clients, and that’s why we’re super excited Autrey earned her certification in UX Design! 👏👏👏🏅

Oden Design Associate Autrey Eastman has received a UX Design Certificate from The Team W, a brain and behavioral science firm that provides research-based learning opportunities. Eastman’s UX Design Certificate is part of Oden’s commitment to continuously expanding its digital services to help ...

12/03/2020

In a recent session on SEO, Peter discussed how to optimize webpages to rank higher and earn more relevant traffic in search engines.

When creating content, write from a human perspective – something creative, relevant, and engaging to read. Search engines love this kind of content, and your ranking on search results pages will go up!

10/03/2020

At last week's AMA luncheon, Erin Shelton from Hunter Fan Company talked about the impact of cause marketing and the importance of supporting a cause that aligns with your organization’s culture.

Because cause marketing is about expanding on the fundamentals of your brand, Erin noted that authenticity, relevance, and employee engagement are key to ensuring a successful experience.

Thanks American Marketing Association - Memphis Chapter for another great topic and speaker!

09/03/2020

We have been a proud sponsor of Hope House Memphis since 2014 and have enjoyed the opportunity to support them by contributing branding and marketing services for their annual fundraising event, Hoedown for Hope.

Get off your saddles and join us at this year's event on April 24th. Yee haw! 🎠🤠 https://www.oden.com/oden-brings-hope-house-hoedown-fundraiser-to-life/

Since 2014, Oden has partnered with one of Memphis' growing nonprofits, Hope House, providing pro bono branding and marketing services to help support the organization's mission and fundraising efforts.

26/02/2020

Are you a problem-solving, relationship-driven marketing wiz? Are you looking for a job, or maybe a change of scenery? Well, good news! We’ve got an opening for an Account Director position. See the link below for more info and come join our team in Memphis! https://www.oden.com/account-director/

Careers Account Director Oden, a Memphis-based B2B marketing communications agency, is seeking an account director/senior account director. The role is a

21/02/2020

There are approximately 160,000 new viruses identified daily (you heard that right) and every device is vulnerable. That’s just one stat Todd and Justin learned at yesterday’s Memphis Cybersecurity conference. We appreciate them for having protection processes in place for keeping our data safe!

20/02/2020

Whether your trusty companion has 2 legs, 4 legs, scales, wings, or fins, we hope you’re showing them a little extra ❤️ today. We’re loving on ours for .

11/02/2020

Opportunities to create a powerful brand impression for your business are all around you. Literally. The space your employees, customers, and clients inhabit is a perfect chance to build a lasting brand connection. Learn more about workplace branding, aka environmental branding, and all the ways you can amp up your workspace and, more importantly, your bottom line. https://www.oden.com/workplace-branding-benefits/

The power of consistent branding is widely understood, and that's why companies typically invest their marketing dollars in all the obvious and essential customer touch points.

07/02/2020

That’s one fine looking Social Team if we do say so ourselves! These weekly meetings help us set our goals and make sure we stay on track – very serious, no jokes or laughing allowed, just business 😜. And we couldn’t be more excited to welcome our intern, Madison, to the team for the Spring! Can’t wait to see where the year takes us. Stay tuned!

05/02/2020

Ever go to a site and can’t find the SAVE button? Ever thought your online order was confirmed but couldn’t really be sure? Creating an easy, intuitive, and all-around pleasant experience for your users should be at the center of any design for a digital platform. Thanks so much to Autrey for presenting on UX design and the importance of keeping our users front of mind!

02/02/2020

We’re so thrilled to see our truck wrap design on the truck that delivered the Lombardi Trophy to Miami for Super Bowl LIV!!! The game could go either way, but FedEx delivered for the win! https://dailymemphian.com/section/business/article/10267/fedex-completes-20th-delivery-of-iconic-super-bowl #&gid=1&pid=1

FedEx Express delivered the Vince Lombardi Trophy to the Super Bowl host city for the 20th consecutive time on Saturday, Jan. 25. 

30/01/2020

Website accessibility should be an integral part of your 2020 plans. Not only can ADA compliance save your company thousands of dollars in potential lawsuits, it’s also a real bump for your brand when you demonstrate your commitment to creating a positive experience for ALL users. Thanks to Matt for ongoing training to ensure we keep this front of mind for our clients!

28/01/2020

Thanks to AAF Memphis for kicking off the new year with another great luncheon! So interesting to get a backstage view from industry experts on all the hard work and collaboration that goes into curating an unforgettable event for both musicians and their fans.

And a special congratulations to this year’s Silver Medal Award Winner Jerry Ehrlich. Thanks so much for all your hard work over the years, and the lasting impact you’ve left on the Memphis advertising community!

23/01/2020

A content management system (CMS) can be a great alternative to custom web development, but there are a lot of factors to examine before you settle on one. Discover the key issues to consider when evaluating CMS platforms against your company’s needs and budget. http://ow.ly/jqFq50y3qRt

Articles How to choose the right CMS A CMS (content management system) can be a cost- and time-saving alternative to custom web development. But pick the wrong

17/01/2020

This past holiday season, we asked you to help decide how to distribute our contribution to Carpenter Art Garden. Well, the results are in and the check’s been delivered!

Thanks so much for all the participation this year. We’re so happy to give back to the community that gives so much to us!

17/01/2020

“You love your child and want the absolute best for them, and you invest in them to see them grow, prosper, and be the best they can be. That’s exactly how I feel about this city, and I know I’m not alone.”

We love our city, and we couldn’t agree more with our Chief Creative Officer/Principal, Bret, on how important fostering an investment in your city can be. Check out Bret’s guest column in the Memphis Business Journal for more on how all investments, big and small, impact this amazing city.

As a business owner and principal in a Memphis-based marketing agency, I’ve always known the importance of investing in our community and fellow Memphians. But, it wasn’t until recently that I fully appreciated the gravity of investing in our great city.

15/01/2020

Earlier this week, Bill and Todd attended “The State of the Greater Memphis,” an event focused on global economies and their impact on our own local economy.

We appreciate Greater Memphis Chamber for hosting events that reinforce the critical nature of tapping into our community to keep Memphis’s momentum moving forward.

13/01/2020

2019 has come and gone, and the new year is already moving along! Time to regroup and refocus to make this year the best yet. Bring it on 2020