24/01/2019
Did you know that Facebook has 1.74 billion active users!!??? That is an insane statistic. The bottom line is your customers are on Facebook.
The large companies that you work hard to compete with are well aware of the above-mentioned stat and would probably prefer you just stop reading now.
Did you know that local services businesses like yours are landing client after client and building highly profitable companies using Facebook Advertising? If you’re serious about building your business then keep reading because I’m going to share some very effective growth strategies that can be implemented for far less money than you might think.
In recent history, large companies had a very big advantage in terms marketing and we all know why. They were the ones with big money for expensive TV and radio advertising.
Well, times are changing and they know it. The playing field is being leveled by social media.
More and more advertising dollars are being diverted away from traditional advertising channels like TV, Radio, and print. And where are those dollars going instead?
Social Media.
Why?
Because Social Media advertising consistently outperforms traditional advertising. People are spending less time watching TV and more time on mobile.
And unlike TV and Radio ads you don’t need $50,000 or even $5000 to get started. Facebook ad campaigns can often generate real results for less than $600 in ad spend. And by ‘real results’ I mean generating enough revenue to pay for that $600 in ad spend many times over.
Have you ever wondered...
What marketing strategies are today's fastest growing companies using to gain a competitive advantage in the marketplace?
What is the most cost-effective strategy to generate qualified leads for your business on a consistent basis?
What is the best way to get seen on Facebook by the people who’re really in need of your company’s services?
Facebook advertising if done correctly can deliver incredible results for local businesses!
Here is a basic outline of the four-step Lead Generation strategy I use to generate qualified leads for my clients.
Step One: Provide value in the form of a great offer. Eg. “Free Estimate”, “Free Inspection’ “25% Off” etc.
Be creative, you know better than anyone what kinds of offers your clients respond to.
Step Two: Use Facebook's advanced targeting to zero in on your market: Age, Location, Interests, behaviors etc.
Or use Facebook’s ‘Lookalike Audience’ feature to find people who’re very similar to the clients you already have.
Step Three: Create an Ad using the ‘Lead Generation’ objective in the Facebook Ads Manager. Set a budget, include your offer, use the best images possible and target your ideal customers.
Here Is The Key, When you create an ad using the Lead Generation objective your customers will be directed to a form and will receive your company’s offer in exchange for their contact information.
Step Four: Follow up with your leads and convert them into paying customers.
That's it.
Please note that if this strategy generates more leads than you can reasonably follow up on or deal with, you can always pause the ad while you play catch up, and yes that does actually happen.
I really want to help some local service companies take their businesses to the next level. That’s why for a limited time I’m running a promotion of my own. I’m going to help a few local businesses get started with social media marketing at a very reduced cost. Details of my offer are reserved for those who reach out and DM me on a first come first served basis.
If anyone has any questions about creating Facebook ads please feel free to DM me or post them below.
Thanks!
