Usher & Spur - B2B Marketing & Communications, English/French

01/08/2017

Having trouble marketing your product or service? Unsure which direction to go in?

(4-min read) The final problem in our series is usually told to us as "We're having trouble marketing our product (or service)". We understand. There are so many directions out there, it's difficult to know what path to go down, or where to spend your money. Yet, it's important to ha

25/07/2017

Feel like your customers don't know they need you? That they're behind the times? You could be suffering from a credibility problem.

(5 1/2-min read) And we're back... to our series dealing with the six problems we've identified in our work with B2B SMBs. Often heard from startups, and new entrants into a market, it's "Our potential customers don’t know they need us." Variations include: "We’re way ahead of t

19/07/2017

Want to make sure your lead generation forms are the best they can be? We've rounded up some top tips for you.

Taking a short break from our 6 B2B SMB problems series, and following on from our posts on getting leads, we take a look at how to build and improve the lead generation forms on your website. We've curated a few articles from some renowned experts in the field and summarized the key points fo

12/07/2017

Do your potential customers know what you do? Do they understand how it can help them? We continue our series by looking at why you need a clear value proposition.

(6-min read) Continuing our series of blog posts on the six major problems of B2B SMBs that we at Usher & Spur have identified, we look at "People don't know what we do". We get this a lot. And it's a simple one to fix. Because, if people don't understand what it is that you're t

04/07/2017

Digital marketing can be in-house (as reported on in our last post) or you can call in an agency to help. We look at how agencies can help you with lead generation:

21/06/2017

Perhaps your problem is you're not getting enough sales opportunities? In the third of our series, we look at what digital marketing can do for you.

(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. This is a pretty big topic that we've chosen to break

13/06/2017

Are you generating leads but not of high enough quality? In the second of our series on B2B SMB problems, we examine ways you can remedy that.

(5-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. Over the next few weeks, we'll be covering these problems in no particular order in a series of posts. Today's problem is: "Our leads aren't high quality." In other words, you're not reaching people

06/06/2017

Want to stand out from the crowd? To show your customers how your company is different? Learn how to set yourself apart.

(3-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. Over the next few weeks, we'll be covering these problems in no particular order in a series of posts. Today's problem is: "People don't understand why we're better." In other words, they don't under

30/05/2017

Engaging those C-level execs and the B2B buying committee means providing them with killer content:

(5 1/2-min read) To succeed, you need to have a goal. Is your goal to get companies to buy your product or service? Then you need to provide them with information that will help them do so. Information that has a substantial impact in their decision-making might be called ‘killer content’. B

02/05/2017

Following last week's post on providing the information your B2B customers want, we look at the buying committee. How many people, on average, make up the committees you deal with?

(7 1/2-min read)Studies are showing that there is a disconnect between what B2B customers are looking for in terms of information about your business and products (and those of your competitors) and what marketing is providing. The problem is they don't always agree on what it is customers a

26/04/2017

In this post, we look at whether the info you provide is what your B2B customers want. Are you struggling with this?

(5-min read) Studies are showing that there is a disconnect between what B2B customers are looking for in terms of information about your business and products (and those of your competitors) and what marketing is providing. The problem is they don't always agree on what it is customers are

19/04/2017

On a personal note... What lessons from your parents do you draw on professionally?

This Saturday April 22, my daddy would have been 74 years old. In the 1970s, he sold photocopiers to SMEs.