Chris Rocheleau - CODE Methodology

09/03/2026

Tomorrow I'm holding a "State of Ads and Offers" update and live training specifically addressing how we're applying our methodology with updates like Andromeda, Lattice, and GEM etc.

There's a lot of marketers who say they have it figured out... and I'm not saying I have every single piece of it figured out either, but I do know this:

We've adjusted our strategy to where we can still scale clients as we have.

We've figure out what it takes to get more reach...

We've figured out how to make our unique ads work better...

And we've figured a much better system for ad to landing page "Neural Continuity" for more revenue and profits.

So if that's what you'd like to know... then it's worth showing up tomorrow at 4pm EDT/1pm PDT to see what we're up to.

We even have an entirely new way to PBC test. (If you don't know what that is... that's ok... you will)

Of course we'll cover the basics of what's different... but the main thing is what we're doing differently.

It's free to attend, and we'll offer something pretty cool after that... but obviously no obligations.

I'll stick around to answer some questions too.

Also, if you haven't yet registered... you can do that below

Here's that link to register for the zoom call:

​https://us02web.zoom.us/webinar/register/WN_R-qzpbp4TfWEm4xyqdnTOw​

We'll see you there,

Chris Rocheleau
Co-Founder, True Response Marketing
Creator, CODE Methodology

18/10/2024

Every ad training course I've ever seen usually has a part where they teach you how to test ads. And I won't repeat the useless details (because you've seen it for yourself).

But what we all know is they're usually the same, with some small differences.

Like testing "colors"...

Or "brainstorming angles and hooks".

And what seems to be all the rage these days...

It's just finding the right "image" or "creative"... with another nauseating short form reel that says the same canned lines with and "insert your product here" type of stuff.

But very few understand the part that actually matters the most:

The context.

We've learned its really about being able to convey a certain understanding to to the prospect as soon as humanly possible.

It doesn't matter what format its in...
..or if its some sexy AI generated character.
..or if its an influencer bragging about how many followers they have.

(I can't cash "reactions and followers" in at the bank so I'm not impressed)
..or if its some "static image" that's so scroll stopping it's borderline cringe...

You could do any of those things. And they all work - but its not the format that matters.

What matters most is the "instant understanding" in the mind of your prospect as a result of your ad message.

That's it.

What has never failed me is using this "message building" process that creates your message for you based on the data.

Not your biases, not your "brilliance" or expertise.

As a matter of fact when I started to just let this message mapping process build messages for me...
..and stopped acting like an arrogant prick that pretended to know everything...
..then people actually started to call me brilliant.

And I didn't even deserve it - because the PBC Process did it for me.

I was only lucky enough to stumble upon this method.

So here's the hard reality of marketing.

You don't have all the right answers.

None of us do.

But if you have "a way to find the right answer" that doesn't fail...
..well now you have something that works every...single...time.

Then once you have that perfect message combination - then you can feel free put it in any format you like.
..Cringe AI generated "caricatures"...Sexy Influencers..Static images..Carousels..Reels..Long form ads.. etc.

People have come out of this workshop with not even being able to get their ads to work.

90 days later they're spending over 200K a month on ads... (and another 200K on other platforms too)

Because this process uncovers messages for your ads and offers that work on EVERY platform.

We literally just took a finished test... made a fortune with Meta ads...
..and took the same ad (word for word) and started to make sales for the same cost on Reddit.

That's just one of many, crazy stories that come out of this workshop.

Join us before midnight tonight at the early bird price.

(We start Monday)

​​​You can watch the info video and get the details here​​​:

https://codemethodology.com/sp/message-mapping/

I'll see you there.

Chris Rocheleau​
​Creator, CODE Methodology
Co-Founder, "The Message Mapping Workshop"

19/08/2024

What My 5D Ad Method does against larger budget competitors - the answer is NOT more budget if we properly use the algorithm

Because internal auction system doesn't just give preferential treatment to the larger budget.

It gives impressions to the highest scored ad based on a handful of other factors.

This is how we scale brands and effectively outbid our competition even if we have smaller budgets.

codemethodology.com/secure/5d

13/08/2024

Why most ads never had a chance to sustain and scale - The Fallacy of the Avatar Callout in Facebook Ads - This "traditional" technique is mostly responsible for the lack of sustainable ads...

codemethodology.com/secure/5d

12/08/2024

In this short video I explain why we never start ads with a question due to what happens in the brain despite everyone who believes its the best way

codemethodology.com/secure/5d

26/01/2024

Here's a breakdown of what's included in our live Ad Testing Workshop starting Monday

For clarification - we test these ads using Meta ad platform, but these message tests have shown to seamlessly translate to other ad platforms.

Here's what you get:

- My proprietary ad headline system of elements that set maximum context without the outdated superlatives and hype phrases.

- My "PBC process" to determine high converting Element Combinations for every channel and how that translates to your landing pages.

- Headline formulas tested and reverse engineered from our best working ads.

- Ai prompts to assist in the message creation and testing process

- Special email deliverability training to work with google updates.

- Understanding how social media algorithm's work to be able to sustain ads, outbid competition and scale consistently.

- Strategies for creative/image generation (AI assisted and manual reasoning)

- BONUS: Creating Visual Models to communicate ideas in ads and other formats like sales pages and webinars.

- BONUS: Decision Triggers Training - the 8 most important things people consider when making a decision

- BONUS: Buying Triggers Training - 10 different ways to frame your offer

- Discussions on Differentiating your offer from your competition - the most important piece of the puzzle in a crowded global marketplace of copycats

- Bonus Facebook group for Q&A

- A 45 minute 1-on-1 call to debrief your test results and offer personalized guidance on how to maximize your tests.

What makes this process unique is not only the scientific testing process built on data...
..but in the unique Element System I've developed specifically for social media over the last 8 years.

Some of the questions I get about this process typically revolves around Ai.

Some ask why not just put all of this into a software or a GPT and let it "do it all for me".

Well, yes... but you have to first understand the system in order to prompt properly.

You have to know what to look for in any outputs.

Ai is a shortcut for a lot of things - but NOT the knowledge. skill and understanding of an expert marketer.

This understanding makes the Ai stuff you do even better and differentiated.

But if you rely on Ai to do 'everything' for you... well, you're just gonna get commoditized like everyone else who thinks they do NOT need to raise their skill level and knowledge.

Don't get commoditized...

Join us and acquire a superior skill in strategy and messaging.

We start Monday the 29th at Noon Pacific/3pm Eastern.

We are live every weekday (Mon-Fri) for live training and to make sure you properly do the test at every stage.

The full workshop lasts 2 weeks. Then we offer 2 additional weeks of support inside our Bonus Facebook Group.

Get the details at the link below

​​https://pages.northnodesolutions.com/message-mapping-workshop

25/01/2024

I know this is blasphemy but I believe "customer avatar worksheets" do more harm than good for the vast majority who use them.

What I'm about to share with you is the result of over 15 years of digital marketing experience.

And after years and years of trying to fit traditional marketing methods into our strategies, at some point I realized something.

A lot of this stuff just really doesn't apply to the online landscape.

But it is quite amusing to watch people get really into these profiles.

But they are severely outdated for reasons I'll explain here.

Every marketing strategy typically involves this customer avatar description.

They give you a worksheet where you give them a name, a hair color, and certain characteristics to develop this profile.

The hilarious part is when they ask you to get so specific you start to do ridiculous things.

"This is Joe, he loves dogs and also goes to the grocery store every Tuesday at 6pm..."

Any time I see these I can't help but chuckle.

Even as nonsensical as it can be.

And don't get me wrong, I do believe it's a good exercise to get clear on your target market.

(Especially if you're using traditional marketing channels to reach them like TV, Radio, billboards, even posts at the local town hall...)

But I've also seen people "miss the forest for the trees" and here's why.

They typically limit the scope of their ideal customer.

Which causes them to never test a message they later find out works the best.

This is why our Message Mapping Workshop is so powerful.

We go through processes that suspend bias to test combinations" of messages that you may never have tried before.

We call this phenomenon of bias "self sealing logic".

Where our inherent instinct to be right insulates us from considering market realities we have blind spots to.

As Lauren, an agency owner who after going through our workshop stated a startling realization:

"It's totally true on what we think will work best is almost never the real winner"

She would know, she does it for every client and neither her, nor her client ever correctly guesses the winner before testing.

This is why we created our unique testing process known as "The PBC Process".

If you want to actually determine the right message that converts best for your market...
..without wasting a ton of money on throwing everything against the wall to see what sticks (which about 90% on average does NOT work)...
..then watch this video about the PBC Process and why it's different from any other so-called scientifically based testing process.

Because testing colors does NOT matter until you get the message right.

See it here:
https://go.codemethodology.com/message-mapping-workshop

24/01/2024

Recently, we did a workshop on ad copy testing where the results of the test revealed a bias in everyone who participated.

Almost every single participant found that the messages they thought had NO chance of winning, ultimately tested the best.

But also an even more disturbing trend surfaced.

About half of participants reported the one message they thought would do “the worst" did not.

In some cases they ended up performing the BEST.

Many were shocked to see these results.

But that’s what happens when we temporarily suspend our own judgements and just follow what the data tells us.

It has to do with confirmation bias and what's known as “Liminal Thinking” by Dave Gray.

Basically, it refers to the way humans will ‘insulate themselves’ from accepting other beliefs or ideas.

People don’t want to be wrong - so they deny anything that could point to the contrary.

I went through this too.

Gray calls this phenomena “self-sealing logic”.

It's just like our newsfeeds on social media… we respond to certain beliefs and biases.

So the algorithm curates ONLY the content that reinforces our beliefs.

It's why so few business owners and agencies ever find the best message to use in their marketing.

So how do we suspend judgment about our messages long enough to find a better one?

Participate in our "Message Mapping Workshop" and you'll find out.

Because the data tells us what to test.

You can watch the myriad of video testimonials and case studies on that page that back up everything I talked about below:

https://go.codemethodology.com/message-mapping-workshop

29/12/2023

This ONE thing reverses ad optimization and scaling which causes a "hamster wheel" of 'refreshing ads' every few days and never getting momentum.

This sabotages any scaling efforts before it gets started.

Our process takes into account these "feedback loops".

Which has helped us define a system of "Elements" that when used in the right sequence always work to increase conversions.

This structure is derived from Neuroscience on how humans make decisions.

When we do this, we don't have to resort to the manipulative language, hype or inflated promises.

And as a result, this “pre-qualifies” the client or customer 2X-5X better than 'typical' ads.

It also ‘pre-sells’ them, so that if they do decide to move forward, they convert at a higher rate.

And again:

High conversion rates are the other major factor as to how your ads “beat other ads” in the auction.

Which is the foundation for consistent scaling.

No hype, no gimmicks.

Only what professionals really do to make businesses scale with social media ads today.

codemethodology.com/secure/5d

We’ll see you there

Chris Rocheleau
CEO, North Node Solutions
Creator, CODE Methodology.

29/12/2023

Most marketers do NOT realize they reverse their ad scaling if they trigger this algorithm signal which sabotages their ads causing them to continue to 'restart ads' all the time.

This signal never allows for momentum to scale ads.

But after spending over 600k+ per month for years on ads across many ad accounts and coaching hundreds of clients on their ads we see the same thing.

They all copy the same burned out, overused formulas and templates.

We've seen every ad training out there and we know one thing for sure.

Almost all of it teaches marketers to write ads that do NOT work with the algorithm but against it.

Because the blind are leading the blind

Which causes higher negative feedback and ultimately the ad starts to 'lose bidding power' in the ad service auction system.

Which sabotages any scaling efforts before it gets started.

Our process takes into account these "feedback loops".

Which has helped us define a system of "Elements" that when used in the right sequence always work to increase conversions.

This structure is derived from clinical science on how humans make decisions.

When we do this, we don't have to resort to the manipulative language, hype or inflated promises.

And as a result, this “pre-qualifies” the client or customer 2X-5X better than 'typical' ads.

It also ‘pre-sells’ them, so that if they do decide to move forward, they convert at a higher rate.

And again:

High conversion rates are the other major factor as to how your ads “beat other ads” in the auction.

Which is the foundation for consistent scaling.

To illustrate exactly how we do this, I’ve put together an 63 minute training that walks you through the strategies we use and why we use them in the way we do.

pages.northnodesolutions.com/all-access-pass

We show client results and case studies.

We prove everything we say.

And right now, we’re offering limited time access for 5 days to this training.

Everyone who watches this training to tells us the same thing.

"Why doesn't anyone talk about this? It just makes so much sense"

Everyone walks away with actionable strategies to implement right away.

And we often get reports back of eye-popping measurable improvements.

pages.northnodesolutions.com/all-access-pass

No hype, no gimmicks.

Only what professionals really do to make businesses scale with social media ads today.

(Not years before IOS privacy updates… but currently THIS year)

Register below for 5 day access to watch our 63 minute training

pages.northnodesolutions.com/all-access-pass

We’ll see you there

Chris Rocheleau
CEO, North Node Solutions
Creator, CODE Methodology

No hype, no gimmicks... only what professionals really do to make businesses scale with social media ads today.