23/09/2026
“Customer ne Ad dekha… phir bhi Sale kyun nahi hui?”
Sochiye ek customer Facebook scroll kar raha hai.
Uski nazar aapke Ad par padti hai.
Step 1: Attention
Ad interesting laga, to usne click kar diya.
Ab aap sochte hain:
“Great! Ad kaam kar raha hai.”
Lekin customer ka journey yahan khatam nahi hota.
Actually, yahan se start hota hai.
Step 2: Interest
Customer aapka page ya website dekhta hai.
Woh check karta hai:
Product kya hai?
Price kya hai?
Quality kaisi hai?
Reviews hain?
Business genuine lag raha hai?
Agar usay information clear na mile, woh wapas scroll kar deta hai.
Step 3: Inquiry
Agar customer interested hai, woh WhatsApp par message karta hai ya form fill karta hai.
Ab aapka response matter karta hai.
Agar reply bohat late aaye, unclear ho, ya customer ko baar baar information poochni pade, to interest kam ho sakta hai.
Step 4: Consideration
Ab customer compare karta hai.
“Yahan se loon ya kisi aur se?”
Price, quality, reviews, delivery aur trust sab matter karte hain.
Step 5: Purchase
Aakhir mein customer decision leta hai aur purchase karta hai.
Yahi woh point hai jahan business ko actual result milta hai.
Isliye sirf yeh kehna:
“Mere Ad par clicks aa rahe hain.”
kaafi nahi hai.
Aapko poori journey dekhni hoti hai:
Ad → Click → Interest → Inquiry → Consideration → Purchase
Agar clicks aa rahe hain lekin inquiries nahi…
to problem Ad ke baad ho sakti hai.
Agar inquiries aa rahi hain lekin purchases nahi…
to problem customer journey ke next step mein ho sakti hai.
Har stage ka apna role hai.
Acha Meta Ad sirf customer ko attract karta hai.
Aapka page, offer, communication aur buying process us customer ko purchase tak le kar jaate hain.
Isliye Ads ko sirf “Ad” ki tarah mat dekhein.
Customer ki poori journey dekhein.