InboxJam

11/04/2025

📬 **Email Marketing Journal Edition 18** is out!

Could Your Opt-in Form Be Hurting Your List? 🤔

Find out how to stop accidentally scaring off subscribers and start turning visitors into eager sign-ups.

Read here 👉 https://emailmarketingjournal.com/p/could-your-opt-in-form-be-hurting-your-list-592059e6246d278a

Quick tips to turn visitors into eager subscribers.

04/04/2025

Microsoft is finally joining the authentication party! Read all about it in the latest edition of Email Marketing Journal!

It's about time!

28/03/2025

The difference a quality email list can make is incredible. Learn more in the latest edition of Email Marketing Journal!

Your email marketing subscriber list that is!

21/03/2025

Are you still using no-reply addresses in your email marketing? You may want to rethink that approach!

Never use a no-reply address in your email marketing!

14/03/2025

Is AI Eating the World? Read the latest edition of Email Marketing Journal to hear our thoughts!

It's just a tool ... A good one when used correctly

21/02/2025

In the latest edition of Email Marketing Journal, we dive into tracking in email and whether it is even worth doing anymore. Lots of articles on bot clicks and opens as well.

TLDR: YES

14/02/2025

The 10th edition of Email Marketing Journal just dropped. For the love of email 💞

Happy Valentine's Day!

31/01/2025

Issue 8 of Email Marketing Journal just landed. Love is in the air, in more ways than one 😉

Are you ready for Valentine's Day?

21/06/2024

My last post for Deliverability Week 2024 is by far my longest and took the most time to write.

It is also probably the most complex one on a topic that causes a lot of confusion.

This post dives into the intricacies of email Authentication: SPF, DKIM, DMARC, and BIMI, providing a thorough understanding of each.

https://www.inboxjam.com/2024/06/21/email-authentication-spf-dkim-dmarc-and-bimi/

Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to co...

20/06/2024

Today on InboxJam, a guest post by the genius that is Al Iverson from Spam Resource

https://www.inboxjam.com/2024/06/20/ip-warmup-transactional-versus-marketing-messages/

To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages?

19/06/2024

I wanted to talk a bit about the most important thing when it comes to email marketing for deliverability week: Consent

https://www.inboxjam.com/2024/06/19/what-exactly-is-consent-in-email-marketing/

17/06/2024

My second post for Deliverability Week 2024 ...

https://www.inboxjam.com/2024/06/17/what-is-deliverability-and-why-does-it-matter/

Definition of deliverability First, let’s clear up some confusion about what exactly deliverability is. In simple terms, deliverability measures the number of messages placed in the intended recipients' inboxes. (Yes, the promotions and other tabs are still the inbox!) There is a similar term, del...