L. Williams Creative

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L. Williams Creative Experienced writer, graphic designer and agency owner with demonstrated success in traditional & dig

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MY STORY

Years ago, with a Bachelor of Journalism degree from the University of Missouri in hand, I set out to help small and medium-sized business with their marketing communication needs. I created Marketability Advertising and Public Relations in 1991 and enjoyed helping businesses grow for 15 years. My marketing work was equally as fulfilling as my work with our local Kiwanis Club as we developed programs and services to impact the children in our area. That, and my long-past desire to teach like my then-retired mom, prompted me to return to college and earn my Master of Arts in Teaching.

That was the beginning of my 12-year teaching career where I loved helping high school students develop a love for journalism through writing, newspaper, yearbook and photography classes. While teaching, I continued working in both traditional and digital marketing as a freelancer, honing my skills and staying abreast of the latest trends and techniques. I continued my production of a Missouri cooperative newspaper, designed various print projects and began writing SEO optimized content for a national digital marketing agency.

In 2018, it was time for a change. Never willing to stop learning, I left teaching to begin working in marketing full-time. As a freelance marketing strategist with my new company, L. Williams Creative, I have successfully completed a variety of traditional and digital marketing projects. I have partnered with small and medium-sized business to implement extensive social media and content campaigns, build and re-design websites, develop email nurturing campaigns and write all types of marketing copy for a variety of clients. I have earned HubSpot Email and Content Marketing Certification as well as beginning Google Ads and Google Analytics certifications. I am also skilled in Google apps, Microsoft apps, Adobe Creative Suite, WordPress, Drupal, SEO, design, and social media platforms.