Rebecca Danner

18/11/2020

17/11/2020

Do you want to understand how you can make your content memorable?

https://www.linkedin.com/pulse/how-make-your-content-memorable-rebecca-danner/?published=t&trackingId=uzaP5NaGjbzP5agfxIy87Q%3D%3D

11/11/2020

I've been playing with circular text. What are your thoughts? Is it readable?

10/11/2020

Check out my latest article: Why you should avoid psychological friction in your content https://www.linkedin.com/pulse/why-you-should-avoid-psychological-friction-your-content-danner via

24/09/2020

On social media, in the last ten minutes, there have been:

Over 5 million Tweets
Over 600,000 Instagram posts
Over 50 million YouTube videos viewed
Over 1 million Tumblr posts

That's a lot of 'noise'. What are you doing to elevate your social?

22/09/2020

Social stats: during the pandemic social media spend has increased by 74%.
Historically it would account for approximately 11% of any typical marketing budget but this has increased to around 23%.
(Source: CMO)

07/09/2020

Luxury brands have generally been slower to adopt new social media platforms.

However, they are now rushing to have a meaningful presence on TikTok as it has become integral to the evolution of luxury.

Fashion, as we know it, continues to shift amid the pandemic and TikTok is offering a lifeline.

Getting on TikTok is proving vital to luxury brands looking to weather the storm of the pandemic, a period that some have dubbed the "end of fashion."

19/02/2020

Do you know your Brand Soul Essence?

Today I presented at the Chalfonts and Amersham WIBN (Women in Business Network) on how to harness your Brand Soul Essence in your social media and explained the process behind Emotion Mapping.

When considering your social media you need to think the way the big brands do, such as Nike or Starbucks. If you can work out your Brand Soul Essence you can create a powerfully magnetic brand that coverts on social media.

23/01/2020

Do you find it hard to promote yourself and your achievements?
The thing about marketing is...you've got to learn to talk about yourself.
Your solution? - ‘Tell a great story’...because everyone loves stories.
If you want to learn how to tell a good story, consider doing these things:
1. Discuss your challenges
2. Tell everyone how you solve them
3. Explain what happened when you overcame them
4. Remember to include your accomplishments along the way
A way to get you started is to reverse-engineer your story. So identify:
• What achievement you want to talk about
• What story helped you get there
• Include lessons you learned
• Arrange these pieces into a story
So, what’s your story in 2020? And who needs to hear it?

Do you struggle to convey your value to others? Do you hate bragging about yourself? Michael Stelzner shares how you can learn to talk about yourself without...

23/01/2020

This morning I watched Penny Wilson, CMO of Hootsuite present on the Future of Customer Engagement.
My main takeaways were:
In the Age of the Individual, where context and control are fundamental, three things won't change - Confidence, Connection and Convenience.
Using social allows companies to weave a golden thread throughout the customer journey regardless whether it is B2C or B2B.

20/11/2019

If you’re looking for a number #1 way to stand out on Instagram – consider your Brand Values.

Defining your brand values and taking a stance on important issues will win loyalty from your Instagram followers and set you apart from your competitors.

94% of consumers say they’re likely to be loyal to a brand that offers complete transparency, including what matters most. A recent study by Accenture Strategy backs that claim up by stating:

“Consumers are no longer making decisions based solely on product selection or price; they’re assessing what a brand says, what it does, and what it stands for. They support companies whose brand purpose aligns with their beliefs. And they reject those that don’t.”

But what are Brand Values? I think this is a good definition:

“Your values are uncompromising truths and guiding principles that articulate what you stand for, and the primary driving force behind your brand, business, behaviours, and decisions.”

Read more in the latest blog from Tailwind

Defining your brand values on Instagram has never been more important. After all, 62% of consumers expect brands they support to take a stand! Learn exactly why here.

24/10/2019

Personalisation in social is vitally important but the challenge is how to get it right.
Thank you for the webinar this morning.
Some really interesting facts, figures, advice and inspiring ideas covering How to Create a Future-Proof Social Marketing Strategy.