Christine Kaye Abella (2026)

06/12/2020

Build your brand community with Facebook groups. Gain your target audience by creating exclusive content and made available to your brand members community only on Facebook. Start now!

If you need help or a guide on how to start, I can help you.

I am a social media manager who helps businesses grow their brand presence and optimize the content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

I have been trained in social media marketing by the Department of Information and Communication Technology under the Digital Jobs Intensive Technical Training Program. I gained skills throughout the training, especially in Social Media Marketing and Graphic Designing. I also have an extensive background in customer service, admin assistance, sales, and company management.

Take the first step to growing your business now and achieve your goals. You can connect with on Instagram instagram.com/christineonsocials, Facebook facebook.com/Christinekayeabella, or 📩email me at [email protected]

06/12/2020

Your brand starts with you.
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You are the driving force behind your business and career. It is your vision, passion, and your hard work. You are the one that controls how others see you and your business, giving each credibility and authenticity. If you don’t have a strong personal brand, you will never have a strong corporate brand.
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Given the current situation and the seismic virtual shift that we are experiencing in the way we do business and the desire for genuineness and transparency, building your personal brand has never been more important than NOW.

Your brand tells a story. It is more than the logo that you use or the colour scheme you have across your business stationery. It is the values and philosophy that you embrace, your experience, and what you represent, which resonates with clients. A successful personal brand maintains tone and voice in every interaction, drawing customers into a story of positivity and authenticity, a story that they want to play a part in and can relate to. The good news is your personal brand already exists -, who you are and what you represent, your personality, reputation, values and perceived authority in your field of expertise or niche.

06/12/2020

If you’ve already created a group using the method above, you can just add your Facebook business page as an admin. If you’re starting from scratch, read on.

Your page can actually be the admin of up to 200 different groups, so once you get the hang of it, you could make a new group basically every day if you wanted.

To create a group with your page as the admin from your computer:

➤ Click pages in the left menu and select your page.

➤ Select the groups tab in the left column. (Can’t see it? Head to manage your page’s tab and sections to adjust your visible tabs and try again.)

➤ Click create a group.

➤ From here, you can add members and customize your page with a photo, description, and policies.

➤ And don’t forget secret power-user step number five: once your group is created, toss it onto your third-party tools for quick and easy posting and responding (especially if you’re managing more than one group)

If you need help to manage your social media accounts, message me. 😉

06/12/2020

Let's face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too.

Here are five Facebook Groups that are crushing it to help inspire your future Facebook marketing strategy.

𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐏𝐨𝐭
The brand uses its group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products.

𝐆𝐨𝐥𝐝❜𝐬 𝐆𝐲𝐦
They used Facebook Groups to create a space where current, and past, members can share their progress on their 12-week challenge, find support, and document their journey.

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜
Their group, Women of Impact, focuses on "celebrating world-shaping powerhouses" and encourages anyone who is passionate about women breaking barriers in their fields to join.

𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐀𝐜𝐚𝐝𝐞𝐦𝐲
Members can share ideas about content challenges, projects they're working on, and even share ideas for courses they would like to see HubSpot Academy produce in the future.

𝐂𝐚𝐧𝐯𝐚
Canva is using Groups to help members navigate their product in a larger community with other members who might be sharing similar challenges.

If you need help to manage your social media accounts, message me. 😉

06/12/2020

𝐎𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐛𝐮𝐳𝐳 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬. But do these communities make sense for smaller businesses? The short answer is yes. Businesses of all sizes can benefit from setting up an online brand community.

A brand community can help businesses in a number of ways, from standing out online to creating resources and support for customers to boosting branding efforts.

And here's why you should create one.

➣ Better brand awareness and loyalty
➣ Improved customer support and lower costs
➣ Increased engagement on social media
➣ Reduced marketing expenses
➣ More user-generated content
➣ Better idea generation
➣ More opportunities for testing

With so much marketing communication crowding online spaces, people are not as receptive as before. They are looking for deeper and more authentic interactions online.

By creating an online brand community, you’ll create a platform for your audience that starts a meaningful relationship with your business. Build an online community today to boost your business's growth.

If you need help to manage your social media accounts, message me. 😉

05/12/2020

𝐑𝐚𝐦𝐩 𝐮𝐩 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 by adding beautifully designed graphics! Posting creative visual content is one of the top factors to attract your audience's attention.

If you need help or a guide on how to start, I can help you.

I am a social media manager who helps businesses grow their brand presence and optimize the content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

I have been trained in social media marketing by the Department of Information and Communication Technology under the Digital Jobs Intensive Technical Training Program. I gained skills throughout the training, especially in Social Media Marketing and Graphic Designing. I also have an extensive background in customer service, admin assistance, sales, and company management.

Take the first step to growing your business now and achieve your goals.

You can connect with on Instagram instagram.com/christineonsocials, Facebook facebook.com/Christinekayeabella, or 📩email me at [email protected]

05/12/2020

“The best marketing doesn't feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs can be mushed into one strange career.

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. The best brands manage to find out just what it is that interests us before they get in touch: what problems they can solve, how they best fit into our lives.

The closer your relationship with your customers and prospects, the more intimate you’ll be with what is important to them. Getting in-the-moment feedback from them as they consider your product or service, as in the midst of your event, is essential to making your marketing efforts sounding genuine and well informed. The more natural the conversation you have with consumers, the more believable it will be. Believability builds trust; trust induces trial and builds loyalty. Loyal customers will, in turn, pay your marketing forward, recommending a brand they believe in to others. Consider it the return on the investment you make into asking pertinent questions and proving that you’ve heard the answers.

05/12/2020

Let’s dig into these 10 creative graphic design tips for your social media so we can make sure your social media content is not only engaging but consisting of all elements to create lasting impressions.

𝟏. 𝐅𝐢𝐧𝐝 𝐘𝐨𝐮𝐫 𝐆𝐨𝐚𝐥
Setting up a goal will be the base in creating your design for your social media content.

𝟐. 𝐂𝐨𝐥𝐨𝐫
Finding a color scheme that conveys the emotion you want your audience or brand to associate with, will help to establish consistency.

𝟑. 𝐓𝐞𝐱𝐭
Text is a sequence of words whereas typography is the visual component of the written word.

𝟒. 𝐓𝐲𝐩𝐨𝐠𝐫𝐚𝐩𝐡𝐲
Picking a font should reflect your brand’s personality.

𝟓. 𝐆𝐨𝐨𝐝 𝐜𝐨𝐧𝐭𝐫𝐚𝐬𝐭
Contrast attracts the eye and can be applied with font, colors, alignment, size, and more.

𝟔. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲
Incorporate your branding into the design. Focus our attention on brand identity and how to incorporate branding to elevate your story.

𝟕. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲
All content that you create is consistent with your brand.

𝟖. 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦
Knowing ahead of time what works best with each platform.

𝟗. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞
Being creative when creating or curating your content will not only help tie your brand and audience together but will also make your company stand out from the rest.

𝟏𝟎. 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐢𝐦𝐩𝐥𝐞
Make sure each design reflects the message you’re trying to tell

If you need help to manage your social media accounts, message me. 😉

05/12/2020

Check out this list of brands who are very successful in their social media.

𝐆𝐨𝐏𝐫𝐨 - This company makes use of its social media platforms very well by creating value, promoting products, and interacting with their customers.

𝐍𝐢𝐤𝐞 - Nike has drawn its audience’s attention to the people who make the brand.

𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - By creating witty ads and displaying them in various strategic public locations, they’ve maximized their ads’ visibility.

𝐖𝐚𝐲𝐟𝐚𝐢𝐫 - Wayfair not only focuses on aesthetics but also in making the purchasing experience easy and convenient for their customers.

𝐏𝐨𝐩-𝐓𝐚𝐫𝐭𝐬 - Pop-Tarts’ approach is more geared toward the younger audience — witty, sarcastic, and funny.

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 - utilized their social media platforms well with beautiful photographs and informative content.

𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬 - They try to connect with their followers on a personal level, building relationships, and increasing their audience engagement.

𝐃𝐨𝐯𝐞 - Their marketing strategy aims to improve self-esteem, and their campaign, which encourages women to share genuine images of themselves, has not only helped break beauty stereotypes but build brand loyalty.

𝐖𝐞𝐧𝐝𝐲’𝐬 - Their sassy tweets, roasting, and jokes are so epic that people are following them and eagerly waiting for what they’re going to say next.

So many brands are on social media today trying to get audience attention. Competition can get tough, and you have to manage your social media properly to stand out. While it’s highly important to create a unique marketing campaign to suit your brand, it’s also good to learn from and replicate (or improve) what other companies that are successful in social media are doing right.

If you need help to manage your social media accounts, message me. 😉

05/12/2020

Visual content has been used as a way to increase traffic and conversion among B2B businesses and digital marketers. If you're struggling to improve online presence and visibility online, it's high time to shift or improve on your visual content marketing strategy.

Here's why you should 𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐬𝐮𝐚𝐥𝐬.

➣ Visual content grabs your attention.
➣ Visual content is easier and faster to process.
➣ Visual content makes up 93% of all human communication.
➣ Visual content generates more views per post.
➣ Viral visual content generates inbound links.
➣ Visual content increases your subscribers and followers.
➣ Visual content is easier to understand.
➣ Visuals influence human emotions.
➣ Solicits targeted users' actions much more effectively.
➣ Video and interactive content are the preferred visual content.
➣ Visual content improves social engagement.
➣ Targeted online visitors stay longer.

Again, engaging visuals help generate audience interest in your brand, particularly because they stay longer on your pages when they view videos or get engaged with your content.

If you need help to manage your social media accounts, message me. 😉

04/12/2020

𝐓𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. Leverage LinkedIn as a Marketing Tool. Because LinkedIn is a valuable tool that can help you grow your B2B business and catapult your career.

If you need help or a guide on how to start, I can help you.

I am a social media manager who helps businesses grow their brand presence and optimize the content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

I have been trained in social media marketing by the Department of Information and Communication Technology under the Digital Jobs Intensive Technical Training Program. I gained skills throughout the training, especially in Social Media Marketing and Graphic Designing. I also have an extensive background in customer service, admin assistance, sales, and company management.

Take the first step to growing your business now and achieve your goals. You can connect with on Instagram instagram.com/christineonsocials, Facebook facebook.com/Christinekayeabella, or 📩email me at [email protected]

04/12/2020

Instagram has been around for a while now – at least in ‘internet time.’ And, the platform continues to grow.

In fact, it was recently announced that there are 500 million people with an Instagram account, with 300 million of them using the platform every day.

If you’re a social media marketer, this is good news.

With so many people using the platform, there’s a good chance that your target audience can be reached on their Instagram account.

And, if you can create a prolific Instagram account that boasts a lot of Instagram followers, you’ll be able to reach your target audience consistently and effectively.

Of course, this then posits the tricky problem of how to get more Instagram followers in the first place.

Don’t worry. In this post, we’re going to take a look at how you can do just that.

We’ll explore several social media marketing strategies that you can use, in conjunction with one another, that will have your Instagram follower count growing significantly every day.

By the end of this post, you’ll have the information that you need to go out and create a popular Instagram following of your own.

Christine Kaye Abella

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