Social 1eighty

28/11/2017

Have you noticed your group cover photo looking a little off? Facebook has changed the recommended sizing for the image being used, if you haven't seen it affect your group you will as it is currently being rolled out. Remember to keep all the good stuff in the center for all devices :)

19/11/2017

Are Facebook ads ineffective, or is the problem user error?

03/11/2017

‼️FB is beginning the rollout of their advertising transparency efforts, starting in Canada‼️

by Rob Goldman, VP of Ads When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they’re running, especially for political ads. That level of transparency is good for democracy and it’s good for the electoral process. Transparency helps everyone...

02/11/2017

The adset needs about 50 conversions a week to complete this phase. ➡️What you can expect during this phase: You can expect more performance fluctuations than usual. We recommend against making significant edits to your ad set during the learning phase. Doing so may cause it to restart before generating any meaningful information.

12/10/2017

Facebook now allows advertisers to use Dynamic Creative to dynamically test up to 30 asset variations for a single ad to find what combination works best...

26/09/2017

I personally love to inspire new marketers, help them along the way and answer any questions they may have, but one thing I have noticed is that some don't have a clear understanding of what their job entails or even how to produce the results they claim they can produce.
This saddens me because it affects good businesses out there in more ways than just wasting hard earned money.. it makes them feel like digital marketing doesn't work and that means I must prove and show them success. And when I do it is the greatest feeling. 😊

21/09/2017

It's amazing when I speak with a local business owner and they are unfamiliar with Google and Facebook advertising and their current marketing strategy includes ValPak or Groupon.

It's Google, then Facebook, and then everybody else.

16/09/2017

Say Goodbye (for now at least)... Fields such as education and job title will no longer be available for targeting.

Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking…

15/09/2017

Sick of a friend's non-stop vacation photos? Bored of hearing about some business Page's big launch? One of your groups won't shut up about their upcoming..

15/09/2017

😂.. Yes, Facebook has done it again with messing with their platform. The merge between Power Editor and Ads Manager has made the past couple days nerve wracking! But don't worry it is starting to normalize :)

13/09/2017

Facebook recently announced that they will be merging the Power Editor into the Ads Manager. :) 👍

09/09/2017

Here are five new Facebook updates and tests spotted this week, including Watch promotion, new ad units and connective options.