Marketing for Home Builders

04/12/2018

This week's is about SEO!

To get started with SEO think of a phrase that your potential customer might type into the search engine field…like ‘custom home builder in Kalamazoo, MI.’ Now, make sure that phrase appears in the title of one or more of your website pages. Also, include the phrase in the content on your homepage. You might even write a blog post about the homes you build in Kalamazoo, MI, including the search phrase in the article title, and post it on your blog.

Want to know more ways to improve your SEO?

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27/11/2018

This week's we're talking about social media

Managing social media accounts can be daunting, but it’s a crucial part of any online marketing strategy.

Your site should have EASY-TO-FIND icons that encourage ‘sharing’ and allow easy access to your social pages.

Facebook, Instagram, and Pinterest are the top ways to find and connect with prospective leads. LinkedIn is also a valuable resource for new business contacts and leads. Oh, and all of your social media icons should open up in a new tab! Want to know more ways your business can benefit from social media?
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18/11/2018

Habits create success. Realtors, what else would you add to this list?

Do you want to learn how to be one of the best Realtors? See the 7 habits of highly effective real estate agents. See tips on how to become a top Realtor!

17/11/2018

These photos are too much 🤣🤣🤣

In one small corner of the Internet, a handful of humorists are doing their best to provide a much-needed escape from the angst. | realestate.boston.com

15/11/2018

The top scenic routes to scope out the fall colors 🍂🍁

'Tis the season for leaf peeping along these scenic Michigan byways.

15/11/2018

What are your company’s top marketing challenges?

1. Managing your website
2. Generating traffic and leads
3. Using social media for your company

06/11/2018

This week's is about Email Newsletters

Email marketing will help build and nurture relationships with potential customers and site visitors who aren’t quite ready to build a new home. Adding an opt-in form to your web pages (can be in the sidebar and/or header) that offers a free report in exchange for the visitor’s email address. Make sure the report provides value, such as a list of custom design features your homes offer or the top ten questions your new customers ask before building a new home (and your answers to those questions).

Send an email to your list of prospects every week or month. Provide updates on new homes you’ve built and talk about home-building industry news. Keep the emails casual and personal—your subscribers could turn into customers as a result of your efforts to stay in touch.

Want to know more ways you can build your prospect list and nurture the relationship between them and you?

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31/10/2018

Here are 3 quick ways to ease your fears around generating new clients for your home building business...

1️⃣ Stay consistent on social media. Your posts don't always need to be clever, they just need to be relevant - and preferably strategic. Don't waste bandwidth setting up social media accounts if you're not prepared to delegate keeping them active.

2️⃣ Go where your clients are. Be hyper clear on who you want to sell to, and know everything about them. Then, go where they are. If you're looking for clients whom are a high-paid executives and making $250K+ a year, chances are they are not spending much time on Facebook or Instagram, but they will be active on LinkedIn and Twitter. You don't go fishing for salmon in a lake full of trout, right? So why would you cast such a wide net hoping to find clients?

3️⃣ STOP sending "email newsletters". This is an out-dated form of communication and rarely lands clients. Incorporate direct copy emails into your online strategy for your home builders business and watch how quickly your engagement transforms!

Interested in knowing more? Comment below or send us a message and we can set up a call

30/10/2018

We get it...

You got into the Home Building space because you love the creativity and braun that goes into creating beautiful and innovative spaces for people to raise their families, grow old together, and live out their dreams.

You didn't sign up to be a Facebook Ads Expert, an Email Marketing Guru, or a Social Media Manager.

But it's 2018.

Those tech-y elements of marketing that you want nothing to do with? They're not going anywhere.

In fact, they're only progressing further...

And if you don't get on top of them now, your Home Builders business are going to be left way too far behind to catch up.

So why not start now?

We get it...

You fear that there's no real way to measure ROI.
Oh but there is!

You're not convinced that your clients are online.
Newsflash: EVERYBODY [including likely your grandma] is online!

You are worried about adding 'yet another thing' to your admin person's plate.
FYI - it doesn't need to be that complicated.

Marketing for Home Builders offers a FULL SUITE of online marketing services for your home development business.

You can check them all out here ==> http://www.marketinghomebuilders.com/services

We pride ourselves on using TRIED AND TESTED full circle strategies to ensure we are making decisions based on big data... in order to get you the highest quality leads, and clients.

We are excited to get to you know you and YOUR business, and to get cracking a unique strategy to turn your tech and marketing frustrations into real results.

Click here to learn more ===> http://www.marketinghomebuilders.com/services

Digital marketing is highly effective at generating leads but it’s also very technical. We drive your home building company's success with professional services specifically designed to generate high-quality leads.

30/10/2018

Talking about the importance of testimonials for this week's

You MUST include testimonials on your site!!

Anyone visiting your site will be interested in hearing what your past customers have to say about their experiences working with you. Ask your past customers to write you a testimonial! Send a follow-up email after the home is built, and ask for a quick blurb on what it was like to work with you.

People love telling other people about a great experience!