Toolshed, founded in 2001 in NYC, advises major consumer brands, media, tech, sports, music artists, and entertainment companies in the areas of digital strategy, social media marketing, publicity, music rights acquisition, and music usage. The company was founded in 2001, and is one of the oldest and most respected online marketing agencies in the US. Over the years, Toolshed has expanded conside
rably and has led social media and publicity campaigns for many Grammy and Mercury prize-winning artists, as well as select feature films and their soundtracks. Our focus is always on delivering creative and effective strategy for success online. Our social media and publicity focus includes:
-- Online strategy
-- Online promotion + publicity + tour promotion
-- Online advertising
-- Social Media optimization, events, and community growth
-- Direct-to-fan marketing and campaign design
-- Digital music service promotion
These services are provided to a clientele built on trust, customized service and innovative solutions that leverage over 25 years of experience in the field. Toolshed has orchestrated over 350 digital PR and social media development campaigns. Some of our past/current marketing/social media artist clients include Ani DiFranco, Spoon, MNDR, The Arcade Fire, Sufjan Stevens, Aimee Mann, The Civil Wars, Jay Farrar, Cat Power, Kirstin Hersh, Andrew Bird, My Brightest Diamond, Brian Eno + David Byrne, Destroyer, Kate Bush, The Decemberists, and many others. Some of our past/current label clients include Beggars Group, Merge Records, 4AD, Saddle Creek, Matador Records, Kill Rock Stars, Righteous Babe, Touch and Go, Ultra, Asthmatic Kitty, and many others. Toolshed consulting clients include such icons and upstarts as Spotify, Red Bull, Red Mountain Resort (Rossland, BC), SoundExchange, and Swenyo. Key Staff:
Dick Huey launched and headed the New Media department at the Beggars Group (XL Recordings, 4AD, Matador Records, Rough Trade) from 1997 to 2001, licensed the Group’s groundbreaking digital catalog, and set the Group’s strategic direction. He is a founding new media committee member for the American Association of Independent Music (A2IM), a past board member representing Matador Records at Soundexchange, and a board member at CASH Music, which builds open source music technology for artists. Peter Zimmerman started in journalism, as editor of Glide Magazine, before joining Toolshed to direct online publicity efforts and contribute his social media expertise. Peter is based in San Francisco, CA.