Cobo

05/09/2023

For this last post on case studies for , we wanted to share ideas to make them visually striking and enhance engagement and comprehension.

Here are six tips to make your case studies stand out:

1️⃣ Use Infographics: These make complex data easy to understand, increasing engagement and brand awareness.

2️⃣ Leverage Data Visualisation: Graphs and charts make complex data understandable and actionable, aiding decision-making and increasing engagement.

3️⃣ Add Photos and Videos: These add authenticity, making your case studies more relatable and engaging.

4️⃣ Use Breakout Boxes: Highlight key points or quotes, drawing attention to crucial information and improving readability.

5️⃣ Employ a Consistent and Clean Design: Ensure your case study aligns with your brand aesthetic and promotes readability.

6️⃣ Use White Space: A clean design with ample white space enhances user experience and draws attention to key elements.

Remember, a well-crafted case study isn't just about telling a great story; it's about presenting that story in a way that engages and informs.

A visually appealing case study is more likely to hold your audience's attention and make a lasting impact. 🚀

08/08/2023

Case studies in can be made even more powerful by humanising the story, making it relatable and memorable.

Following last week's first post on case studies, here are five tips on how to make them resonate with your audience:

1️⃣ Use Personal Stories: Tell your product's story through the experiences of the individuals involved, whether a healthcare provider or a patient benefited from it.

2️⃣ Incorporate Direct Quotes: Authentic quotes from customers add credibility and provide insights beyond mere statistics. Consider creating visuals featuring these quotes for social media shares.

3️⃣ Include Photos or Videos: Real photos or videos of people involved in your case study can help your audience connect personally. Make sure the visual style is consistent and complements your brand.

4️⃣ Detail the Journey: Don't just present the problem and solution. Discuss the initial scepticism, the adaptation process, the moment of realisation, and the final triumph. This humanises your story, making it more engaging.

5️⃣ Highlight Emotional Impact: Discuss the emotional changes experienced by the individuals involved. This emotional connection can be as persuasive as showcasing measurable results.

Case studies are crucial in HealthTech, and these tips can make yours stand out even more. Looking forward to sharing more on making your case studies visually appealing in our next post! 🚀

25/07/2023

In the rapidly advancing field of , a well-crafted case study is one of the most potent tools to communicate your product's value. 💡📚

Case studies balance storytelling with data, showing how your solution delivers real-world benefits. Here are some tips to craft compelling ones:

1️⃣ Define Your Audience: Different stakeholders (doctors, patients, insurers, etc.) will respond to different messages.

2️⃣ Identify the Problem and Solution: Connect with your audience by showing an understanding of their pain points, then present your product as the solution.

3️⃣ Showcase the Solution in Action: Use visuals to show how your product has benefited others.

4️⃣ Highlight Measurable Results: Specific, relevant metrics demonstrating your product's impact are essential.

5️⃣ Include Testimonies and Quotes: Real testimonials humanize your case study and make it relatable.

6️⃣ Make it Visually Appealing: Use visuals to improve readability and engagement.

7️⃣ Share your Case Study: Use various channels like your website, blogs, social media, emails, webinars, etc.

Find out more on our website: https://www.cobocreative.com/data-visualisation/creating-case-studies-for-health-technology/

Case studies are crucial to your marketing, so craft them with care. Looking forward to sharing more on making case studies relatable and visually appealing in our upcoming posts! 🚀

04/07/2023

Why are research papers so painful to read? 😫📚

And how can we make them more accessible?

Traditionally, research articles and papers follow a linear structure, with the most critical information buried deep within lengthy introductions and methodologies. However, what most of us feel comfortable reading follows the "inverted pyramid", a results-first structure typically used by journalists.

🌟 Imagine if research publications were understood and accessible to all. It would dramatically foster collaboration, unlock innovations, and so much more.

A pyramid turned upside down can help carry the weight of progress.

Find out more on our website:
https://www.cobocreative.com/accessibility/making-research-accessible-to-all/

07/06/2018

The amount of data collected by the hospitality sector is vast. In theory, most hotels already have all the information to make their guests' experience the best it can be, from booking a room to their actual stay.

The reality is different. Most of it isn't used. What truly matters isn't captured. And what if we could increase knowledge by applying behavioural science to it? A few thoughts in this article.

Do you ever wonder why hotels’ small touches win you over? I confess I do. I’m a sucker for the small things that make my stay extra special. A

26/04/2018

Our 7 steps guide to become GDPR compliant. It doesn't have to be scary!

Get in touch if you need help. You have until 25 May 2018.

Judging by the number of requests we’ve received this week, the GDPR apocalypse is keeping a few business owners awake at night. But it doesn’t have

26/03/2018

Spotted this jewel on my morning walk. So much life and freedom in this rough looking camper!

22/03/2018

Limited edition packaging for Ecoya luxury candle.

➕ Find out more about this design and our packaging services from our bio.

16/03/2018

Because our Friday afternoons are all about biscuits...

Let us share a packaging design we pitched to Paul Hollywood for his bakery range.

08/03/2018

Ladies, Wine and Design is a brilliant initiative by Jessica Walsh, and there is no better day to share this. We've loved reading through the interviews, especially about women mentors and inspirations. Cobo is 50% female but 100% of us firmly believe women greatly contribute to our industries, Tech as well as Design.

Ladies, Wine Design was started by Jessica Walsh after writing this article as an initiative to foster women creativity. Only a tiny percent of creative directors are women, and LW&D wants to help change this through mentorship circles, portfolio reviews, and creative meet-ups.