26/11/2019
Today, someone said that their customers "don't care about design."
I'm glad she brought that up!
Well, my thoughts are that if your clients have eyeballs, they care about how something looks.🙄
GOOD SEO & ENGAGEMENT = 1.) Good Design + 2.) Relevant Content
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HOW GOOGLE MEASURES YOUR SITE:
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••> Google measures how long you spend on a site, how many pages you visit on a site, and whether you bounce away from a site, meaning you visit only one page and then leave.
••> When people come to your website and spend longer on your site then they do a competitor site, Google notices.
••> When people visit more pages on your site and than they do a competitor’s website, search engines notice that.
••> When people do a web search, and go to a website, and then go back and search again, what conclusion would the search engines draw from that?
••> You can have the best content in the world, but if it’s on a website that looks like it’s a blast from the past, consider how it will affect your search rankings (and how likely your potential clients are likely to stay on your site).
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PERCEPTION IS REALITY (this is about trustworthiness)
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Just like you wouldn’t open a showroom in a dilapidated building on the bad side of town, your website should also strive to have a sense of professionalism.
Perception is reality. How your customers perceive your site is how they perceive your business. And how your customers perceive your website is how search engines also perceive your business, and they will rank you accordingly.
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HOW GREAT DESIGN WORKS FOR YOU
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1. ) Your website’s visitors determine the credibility of your brand within 0.5 seconds. (