05/10/2020
If you use pages, groups or marketplace to sell your stuff, you already know they have implemented a new algorithm to reduce spam. Organic (free) posts are still allowed but you must do your research and follow the rules to be seen in the feeds.
1st.- No more "calls to action". A "call to action" urges the consumer to act when they see your post. Click here, message for details, call for details, outside links or anything that pulls the reader outside Facebook will trigger the algorithm to hide your post. The only person who will see it is you.
2nd.- Keep all your contact information valid and up to date so people can reach you. Users can like, comment, share, follow your post, message you, email or call from your page. Keep up with the responses. Answer questions and messages as soon as possible. Facebook keeps up with your response time and your customer responses. Based on how well you do, the more people outside your friends will see your posts.
Groups are an easy way to test the waters, find your target audience and gain response as long as you follow the individual rules. If your post is declined from one group, no problem. Two groups decline your post and you will not be able to post in groups for a period of time. (Facebook Jail)
Organic (free) posts receive 2.1% reach overall. Use them to figure out what works for you. Find your target audience, create posts that people can see and engage with. When you see results and are ready to launch your promotion, think about boosting your offer. For as little as $1 a day, you can reach 2.8 million users who are in the market and motivated to buy.
Hope this helps! T
