Picturelab

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Picturelab

Picturelab is a video production company based in Mountain View, CA, serving clients in Silicon Vall To learn more, visit www.picturelab.com.

Picturelab creates amazing commercials and online videos for extraordinary brands. We are a video production company based in Mountain View, CA. Our clients include Silicon Valley tech giants like Google, Apple, Facebook, and Microsoft, as well as a bunch of start-ups that became big names in their own right, like Box and Mint. We have clients all over the world including Belgium and Israel. Our mission is to help our clients grow and thrive with engaging storytelling through video. Whether it’s an explainer, commercial, testimonial or a product demo, we provide means in which brands can connect with their clients and elicit action. Picturelab creates work that’s made a difference, and helped hundreds of organizations succeed and grow.

24/09/2026

Packaging videos together makes sense when producing marketing videos. Here are some videos to include in your video marketing package.

Video marketing packages will save you time and money. Here are videos that can be included in your video marketing package.

14/09/2026

A well-made product commercial will bring out the awesomeness of your product. Here are a couple examples of product spots that really work.

Product commercials need to be amazing to bring out the awesomeness of your product. Here are a couple product videos that work well.

25/08/2026

Product marketing videos will make your product shine. Here are a few tips to make sure they're done right.

Product videos are a great way to market your product. Here are some tips to ensure your marketing video makes your product shine.

18/08/2026

Corporate communication videos are a great way to get the message out in a direct, personal and efficient way. Here's how we budget them.

Corporate communication videos help your company get the message out. Here are things to consider when producing corporate videos

10/08/2026

Can GenAI produce product videos and commercials, significantly reducing the cost to make them? Here's what we found.

Can GenAI make product videos, potentially reducing the cost to produce? We tried making product videos with GenAI. Here's what we found.

06/08/2026

Products are complex so they need an effective marketing campaign. Here are some tips when developing your video marketing strategy for a complex product.

Complex products need an effective video marketing strategy. Here are some videos you must include when marketing a complex product.

14/07/2026

As much as we love producing videos for digital products, we love shooting products that you can hold and touch. Here's a collection of our favorite product videos for cool physical products.

At Picturelab we love making videos of physical products. Here are examples of some of our favorite physical product videos.

17/06/2026

How good is GenAI b-roll? Will it replace stock footage?

We ran some tests and here's what happened:

GenAI can create b-roll for videos, but how good are they? Here are the results of a test using various GenAI tools for b-roll.

03/06/2026

GenAI has allowed us to package marketing videos in interesting ways.

GenAI has democratized marketing video creation. Here are some ways to package marketing videos leveraging the power of AI.

28/05/2026

There are a lot of GenAI video models out there, but there can only be one...or maybe two. In any case, we expect most will ride off like Sora earlier this year.

As part of our ongoing R&D, we did a test of three of these models: Kling 3, Google VEO 3 and Ray 3.

Check out the results here:

There are many generative AI video models to choose from. Here's a test we performed with Kling, VEO and Ray.

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+16509654898

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http://www.picturelab.com/

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