02/11/2025
1. Digital Marketing
This is the online way of marketing using the internet.
Examples:
• Social Media Ads (Facebook, Instagram, TikTok , whatsapp, youtube, ets ) 📱
• Google Ads / SEO (search engines) 🌐
• Email Marketing 📧
• Influencer Marketing 🤝
• YouTube / Content Marketing 🎥
• Ets
Why is digital marketing emerging
Pros:
• Global reach 🌍
• Retargating
• Cheaper than traditional ads , I mean cost effective
• Easy to track I mean measurable results (analytics show clicks, sales, etc.)
• Flexibility
• Highly targeted (you can choose age, location, interests of your audience)
Cons:
• Very competitive
• Requires continuous learning (algorithms keep changing)
• Needs consistency and patience
👉 In short:
1. Traditional = Offline, expensive, broad reach.
2. Digital = Online, affordable, targeted, measurable.
DIGITAL MARKETING IS ALSO KNOWN AS INTERNET MARKETING