23/09/2026
“So, what do you do?”
I’ve been asked that question more times than I can count. The simplest answer? I help companies grow through creative, marketing and brand experiences that make people take notice.
But my story really begins before Hardy Creative.
1990. Orlando, Florida.
I was working with Design 25/25 when Universal Studios Florida had just opened, and the theme park battle was officially underway.
We had the opportunity to work alongside Universal as the emerging brand took shape around “Ride the Movies.” We created marketing materials, conceptual imagery and presentations that helped bring their vision to life for guests, investors and strategic partners.
Then came 1995—and a $2.6 billion expansion that would bring Islands of Adventure, CityWalk and resort hotels to the destination.
Looking back, I realize just how special it was to be there in those early days—to watch an emerging brand take shape and be part of the creative work that helped communicate a vision long before it became the destination we know today.
Big ideas need great creative to make people believe in what’s possible. And that experience became part of the foundation for what would eventually become Hardy Creative.
And that was just the beginning…✨
