Yale Street Creative

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Yale Street Creative

A boutique web development and design firm based in Houston, Texas. We're a web design and web development firm based in Houston. We're here to help.

Custom WordPress themes, mobile friendly websites, media integration, production and graphic design. We code custom WordPress themes that are mobile-friendly (responsive), integrate your media, image production and graphic design. We also provide website consulting and redesign and website optimization. We create branding for small businesses and print-ready marketing materials and collateral. Wit

h the right brand and promotion, you can play with the big boys, without their excessive cost structure.

16/03/2024

Congratulations Facebook! The app gets worse and worse with each update. None of my friends were in my feed when I checked in. After almost weekly updates on my iPad, you literally can’t do job one. Just ads and useless videos. Social media continues to prove itself a pile of s**t.

25/02/2020

A teacher's response to Project Wisdom's morning citizenship announcements

21/02/2020

A Work in Progress:
I've been working with the Texas chapter of the Explorers club on a new website. We're slowly adding explorers and content to the site. The Explorers Club is a world famous organization and up until now, the Texas chapter has not had a website.

http://explorersclubtexas.org/

19/02/2020

A simple video ad promoting the benefits of Project Wisdom's morning announcements for schools.

17/02/2020

The ad highlights the benefits of social emotional learning and Project Wisdom's history in the schools.

07/10/2019

A few social media ads for a long term client - Project Wisdom. Social emotional learning and character education.

https://www.ProjectWisdom.com

13/09/2019

TownHarbour, a canal home development coming soon in League City, TX., needed a promotional image to help buyers visualize their location on Clear Lake. We accomplished this using Photoshop by laying the site plan over an aerial view of the area. Some details and aspirational photos completed the layout.

Live on the Water with your own backyard canal access.
http://www.TownHarbour.net

12/09/2019

I've created a real estate sign for a new canal home development in Clear Lake, Texas. Town Harbour is taking reservations for estate home lots. Live on the water with your own backyard bulkhead!

28/08/2019

I created a simple Facebook video ad for Project Wisdom. I thought I needed to share my work a bit more.

17/04/2018

We recently helped a small non-profit update their website. We redesigned the header and added some content to the footer and side bar. The site looks more elegant and complete now and the client is very happy.

Sometimes just a small change to your website can have a big impact on the way customers perceive your brand. Much like a first date or big entrance at a party, you only have one chance to make a first impression.

Good design is more than just an elegant color scheme or the right font, it can also encompass information flow, usability and tone. An experienced designer can help you define your best brand.

15/10/2017

Recent logo work for the EHP Speech Therapy website. The final logo colors were chosen to match the WordPress theme.

Also there are some nice logo ideas and runners up, that were not used but deserve a look.

Distinctive design for your website and logo can set your business apart from the crowd.

12/10/2017

A colleague recently asked me to give her feedback on a Wix website her partner had created. She couldn't remember the exact URL so she did a search on Google using various keywords and versions of the name. Nothing came up. The site wasn't listed anywhere.

When she sent me a link later, I used view source in my browser to see what was happening and didn't see any content– just coding, which threw me for a loop. It turns out Wix keeps all the content on a separate server from the actual site code.

All web systems/platforms have a bit of a learning curve, so I wasn't surprised, but it's just weird to me to separate the content like that. It turns out that Wix does have search engine optimization (SEO) tools and sections in the control panel to add SEO information, but if you don't know about them, how would you know?

Since they have already built the site and added the content (and need to get busy with the rest of the business), it's probably best for them to continue with Wix for now and spend time on SEO.

I am not a fan of non-standard web services. Most of the time if something is confusing or unusual, it's because it's designed to be that way to keep you hostage or get you to pay more for support.

If they had contacted me earlier, I would have recommended going to WordPress.com and setup a free WP site. WP is easy to learn, with tons of design options and you later you can export your content to a full install of WordPress on your own website.

More on this subject later...

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http://www.yalestreetcreative.com/

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